Table of Contents
Traditional Marketing vs Digital Marketing
In this blog, we’ll talk about marketing, modes of marketing, traditional marketing, digital marketing, and digital marketing/traditional marketing
- what is Marketing? modes of marketing?
- What is Traditional Marketing?
- What is Digital Marketing?
- Digital Marketing v/s Traditional Marketing?
- Difference between traditional marketing and digital marketing?
- what are the types of traditional marketing and digital marketing
what is marketing? - The action or business of promoting and selling p? p products or services including market research and advertising
Modes of marketing? - Traditional Marketing
- Digital marketing
1. What is Traditional Marketing?
Traditional Marketing is when the marketing activities are undertaken conventionally, like newspapers, radio, television, magazines, television, magazines, etc.
The traditional marketing method relies on a lot of different sources. One of the most important ones is word-of-mouth (WOM) which works best in small communities where people are more likely to tell their friends about products and services they like. But since everyone knows everyone else, it’s not very effective at large-scale sales or in areas with low population density.
2. What is Digital Marketing?
Digital marketing refers to the marketing of products and services of a company or business through digital channels like a search engine, websites, email, social media, mobile apps, etc.
Digital marketing is a term that encompasses all forms of marketing on the internet. This includes email marketing, social media marketing, affiliate marketing, and search engine optimization.
Digital marketers are responsible for developing strategies to promote products or services through digital channels. They create content for websites and blog posts and manage social media campaigns. They also track the performance of their efforts to ensure that they are meeting goals set by their company or client.
3.Types of Digital marketing and Traditional Marketing?
| Digitalmarketing Types | Traditional Marketing Types |
|---|---|
| SEM-Goggle,Yahoo,Bing,ectc. | PrintMedia-NewspaperMagazines,News,Letters,Brochuresetc, |
Content marketing -Articles,PR,Blog | Direct Mails-Flyers.post Cards,Catalog, |
VideoMarketing-Youtube,Vimeo,,vine,periscope | TeleMarketing |
Display ADS-banner ADS,PPC | Door to Door Marketing |
| Social N/W sites-Facebook,twitter,linkedin,Instagramprinteret snap chat ,etc. | Bill Boards-out door Ads |
| Emailmarketing | Transport Ads-on cabs,in flights |
| whatsappmarketing | |
| Mobile Marketing | |
podcast | |
| SEO-onpage,Offpage | Broad Cast Media -Television.Radio,Movie Theaters |
4.Digital Marketing v/s Traditional Marketing?
Digitalmarketing | TraditionalMarketing |
|---|---|
Cost is Affordable to every one | Expensive are not affordable for everyone |
Global Marketing | Local Marketing |
Targeting Marketing-Age, Gender,Interest, Competitors Audience | Non-Targeted Marketing |
Real Time Metrics -traffic,Leads ,Engagement.Time spent on website/Blog conversion ,sales | Non-Measurable |
| Immediate communication | Delayed Communication |
| Rol is Measurable | Rol is not Measurable |
| Instant Results | Delayed Results |
| ReTargeting | Non -Re Targeting |
Tweak, pause &stop Campaign any time from anywhere | Once out Not possible |
Accessibility -Target Audience Available on phone | Non Accessible |
5.Difference between Digital Marketing and Traditional Marketing
Parameters | Traditional Marketing | Digital Marketing |
|---|---|---|
Consumer Interaction | very less interaction is involved as the promotion medium are not flexible enough to incorporate the customers interaction | It offers several digital platforms to the consumers/customers like social n/w sites, e-commerce websites, different apps for collecting their feed back s |
Marketing Cost | it is expensive as it involves Printing,Radio/tv advertisements which cost more to the company | It is less costly as everything is online and the use of social website does not cost even a penny. |
Marketing Analysis | The Results Analysis is complex as the companies need to rely on the survey and finding of the market | Here data and facts are recorded and stored online which makes it easy for the marketer to analyze the market results |
| Real-time Results | The company must wait for weeks or months to get the results | it gives quick Results and thus it is easy to get realtime marketing results |
| Interruptions | consumers cannot choose to skip advertisements | Here consumers /customers /buyers may skip the inerruptive part and continue to engage with the product /service's . |
Target Audience | It is easy to reach out to local Audience/consumers | Digital marketing allows to reach the targets Audience /constomers /consumer globally from all over the world |
| Marketing Approach | It is more of a personal Approach as it is very easy for a marketer to have a person to personal Relationships in informing the public or promoting their brand names | The physical presence of the marketers is not at all required but digital marketing allows the marketers to reach a finite number of consumers easily |
| Documentation | This method of marketing provide the hard copy of product /services description which can be read again and again | Digital platforms provides the description in soft copy over the websites ,or through videos, youtube,etc,which can be acessed anytime any where as the cosumers requirements and it's provide paper free documentation. |
| strategy's Refinements | It does not provide real time results ,so drafting the marketing strategy takes time as it is dependent on the marketing results | It provides real time results ,so strategy refinement becomes very easy and the marketing team can opt to change or update their marketing strategy as per market results |
| communication | it involves on way communication as marketing medium are quite rigid | it promotes two way communications and thus helps to satisfy the customers and make the custoemer feel that there are being listened to and served |
Few Examples | Tv Advertisements Radio Banners Advertisements Broadcast, Telephone, calls, text Messages coupons,sponsorship,information packets Flyers, postcards, newspapers Magazine, print ads, etc. | Search engine optimization Pay per click advertising web designing content marketing socialmedia marketing email marketing |
- What are the advantages of traditional marketing?
- What are the advantages of digital marketing?
- What are some examples of traditional advertising?
- What is the difference between traditional marketing and digital marketing?
- What are the benefits of digital marketing?
- When should you use traditional marketing over digital marketing?
Conclusion:
We hope this blog helped you with traditional marketing v/s digital marketing and then choose your best
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