Digital Marketing
Traditional Marketing vs Digital Marketing

Table of Contents
Traditional Marketing vs Digital Marketing
In this blog, we’ll talk about marketing, modes of marketing, traditional marketing, digital marketing, and digital marketing/traditional marketing
- what is Marketing? modes of marketing?
- What is Traditional Marketing?
- What is Digital Marketing?
- Digital Marketing v/s Traditional Marketing?
- Difference between traditional marketing and digital marketing?
- what are the types of traditional marketing and digital marketing
what is marketing? - The action or business of promoting and selling p? p products or services including market research and advertising
Modes of marketing? - Traditional Marketing
- Digital marketing
1. What is Traditional Marketing?
Traditional Marketing is when the marketing activities are undertaken conventionally, like newspapers, radio, television, magazines, television, magazines, etc.
The traditional marketing method relies on a lot of different sources. One of the most important ones is word-of-mouth (WOM) which works best in small communities where people are more likely to tell their friends about products and services they like. But since everyone knows everyone else, it’s not very effective at large-scale sales or in areas with low population density.
2. What is Digital Marketing?
Digital marketing refers to the marketing of products and services of a company or business through digital channels like a search engine, websites, email, social media, mobile apps, etc.
Digital marketing is a term that encompasses all forms of marketing on the internet. This includes email marketing, social media marketing, affiliate marketing, and search engine optimization.
Digital marketers are responsible for developing strategies to promote products or services through digital channels. They create content for websites and blog posts and manage social media campaigns. They also track the performance of their efforts to ensure that they are meeting goals set by their company or client.
3.Types of Digital marketing and Traditional Marketing?
Digitalmarketing Types | Traditional Marketing Types |
---|---|
SEM-Goggle,Yahoo,Bing,ectc. | PrintMedia-NewspaperMagazines,News,Letters,Brochuresetc, |
Content marketing -Articles,PR,Blog | Direct Mails-Flyers.post Cards,Catalog, |
VideoMarketing-Youtube,Vimeo,,vine,periscope | TeleMarketing |
Display ADS-banner ADS,PPC | Door to Door Marketing |
Social N/W sites-Facebook,twitter,linkedin,Instagramprinteret snap chat ,etc. | Bill Boards-out door Ads |
Emailmarketing | Transport Ads-on cabs,in flights |
whatsappmarketing | |
Mobile Marketing | |
podcast | |
SEO-onpage,Offpage | Broad Cast Media -Television.Radio,Movie Theaters |
4.Digital Marketing v/s Traditional Marketing?
Digitalmarketing | TraditionalMarketing |
---|---|
Cost is Affordable to every one | Expensive are not affordable for everyone |
Global Marketing | Local Marketing |
Targeting Marketing-Age, Gender,Interest, Competitors Audience | Non-Targeted Marketing |
Real Time Metrics -traffic,Leads ,Engagement.Time spent on website/Blog conversion ,sales | Non-Measurable |
Immediate communication | Delayed Communication |
Rol is Measurable | Rol is not Measurable |
Instant Results | Delayed Results |
ReTargeting | Non -Re Targeting |
Tweak, pause &stop Campaign any time from anywhere | Once out Not possible |
Accessibility -Target Audience Available on phone | Non Accessible |
5.Difference between Digital Marketing and Traditional Marketing
Parameters | Traditional Marketing | Digital Marketing |
---|---|---|
Consumer Interaction | very less interaction is involved as the promotion medium are not flexible enough to incorporate the customers interaction | It offers several digital platforms to the consumers/customers like social n/w sites, e-commerce websites, different apps for collecting their feed back s |
Marketing Cost | it is expensive as it involves Printing,Radio/tv advertisements which cost more to the company | It is less costly as everything is online and the use of social website does not cost even a penny. |
Marketing Analysis | The Results Analysis is complex as the companies need to rely on the survey and finding of the market | Here data and facts are recorded and stored online which makes it easy for the marketer to analyze the market results |
Real-time Results | The company must wait for weeks or months to get the results | it gives quick Results and thus it is easy to get realtime marketing results |
Interruptions | consumers cannot choose to skip advertisements | Here consumers /customers /buyers may skip the inerruptive part and continue to engage with the product /service's . |
Target Audience | It is easy to reach out to local Audience/consumers | Digital marketing allows to reach the targets Audience /constomers /consumer globally from all over the world |
Marketing Approach | It is more of a personal Approach as it is very easy for a marketer to have a person to personal Relationships in informing the public or promoting their brand names | The physical presence of the marketers is not at all required but digital marketing allows the marketers to reach a finite number of consumers easily |
Documentation | This method of marketing provide the hard copy of product /services description which can be read again and again | Digital platforms provides the description in soft copy over the websites ,or through videos, youtube,etc,which can be acessed anytime any where as the cosumers requirements and it's provide paper free documentation. |
strategy's Refinements | It does not provide real time results ,so drafting the marketing strategy takes time as it is dependent on the marketing results | It provides real time results ,so strategy refinement becomes very easy and the marketing team can opt to change or update their marketing strategy as per market results |
communication | it involves on way communication as marketing medium are quite rigid | it promotes two way communications and thus helps to satisfy the customers and make the custoemer feel that there are being listened to and served |
Few Examples | Tv Advertisements Radio Banners Advertisements Broadcast, Telephone, calls, text Messages coupons,sponsorship,information packets Flyers, postcards, newspapers Magazine, print ads, etc. | Search engine optimization Pay per click advertising web designing content marketing socialmedia marketing email marketing |
- What are the advantages of traditional marketing?
- What are the advantages of digital marketing?
- What are some examples of traditional advertising?
- What is the difference between traditional marketing and digital marketing?
- What are the benefits of digital marketing?
- When should you use traditional marketing over digital marketing?
Conclusion:
We hope this blog helped you with traditional marketing v/s digital marketing and then choose your best
Check our digital marketing course in Hyderabad
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
Digital Marketing
Reliable digital marketing course for BBA Students

Table of Contents
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
Digital Marketing
How to Start a Career in SEO

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
Digital Marketing
Reasons :Why Every Business Needs A Website?

Table of Contents
Reasons Why Every Business Needs A Website
Introduction:-
In today’s digital world, a website is no longer a luxury – it’s a necessity. With most customers searching online for products and services, a website is crucial for reaching new customers and growing your business. But what makes a website so important? Let’s explore the top 10 reasons why every business needs a website. A website serves as a digital storefront, open 24/7, allowing customers to access your business from anywhere. It also provides a professional online presence, helping to establish credibility and trust with potential customers. By having a website, you can stay competitive in today’s fast-paced digital landscape.
Reach a Wider Audience
A website allows potential customers to find and learn about your business 24/7, even when your physical location is closed. This increased visibility can lead to more sales and revenue. With a website, you can reach customers who may not have been able to find you otherwise.. Showcase products and services: A website provides a platform to showcase your products and services, making it easy for customers to learn about what you offer.
Provide Easy Access to Information:
A website makes it easy for customers to find information about your business, products, and services. Build Trust and Credibility A professional website establishes your business as credible and trustworthy. It shows that you’re invested in your brand and committed to providing value to your customers. A well-designed website can help build trust with your customers and establish your business as an authority in your industry. Establish a professional online presence A website helps establish your business as professional and credible. Showcase expertise and knowledge A website provides a platform to showcase your expertise and knowledge, helping to build trust with customers.
Amplify Your Marketing Efforts
A website is a powerful marketing tool that can help you reach a wider audience. You can use it to promote your products or services, share news and updates, and engage with your customers. With a website, you can amplify your marketing efforts and reach more customers than ever before. Enhance social media presence A website can enhance your social media presence by providing a central hub for your social media efforts.
Provide targeted advertising A website allows you to provide targeted advertising, increasing the effectiveness of your marketing efforts.
Stay Ahead of the Competition
In today’s competitive market, having a website can be a major differentiator. It sets you apart from businesses that don’t have an online presence and makes it easier for customers to choose you. With a website, you can stay ahead of the competition and establish your business as a leader in your industry.
– Provide competitive pricing: A website allows you to provide competitive pricing and special offers.
– A website allows you to offer exclusive promotions and discounts.
Save Time and Money
Having a website is a cost-effective way to reach a large audience. It’s much cheaper than traditional forms of advertising, such as print or TV ads, and can be updated easily and frequently. With a website, you can save time and money while still reaching a wide audience.
Reduce printing and distribution costs: A website reduces the need for printing and distributing marketing materials.
Save on advertising expenses: A website can save on advertising expenses by providing a targeted and effective marketing platform.
Automate customer inquiries: A website can automate customer inquiries, freeing up staff to focus on other tasks.
Improve Customer Engagement
A website allows you to engage with your customers in new and innovative ways. You can use it to share content, respond to feedback, and build a community around your brand. With a website, you can improve customer engagement and build strong relationships with your customers. Use data and analytics to personalise the user experience, tailoring content and offers to individual customers’ needs and preferences.
Increase Sales and Revenue
A website can help you increase sales and revenue by making it easy for customers to find and purchase your products or services online. With a website, you can reach customers who may not have been able to find you otherwise and drive sales and revenue. A website can help increase sales by making it easy for customers to buy from you. It can do this by having a shopping cart, showing products in a good light, and making it easy to checkout. It can also help by showing customer reviews, offering special deals, and making sure the website shows up in search engines. All of these things can help bring in more sales and money.
Enhance Brand Awareness
A website helps to establish your brand identity and reinforce your brand values. It’s an opportunity to showcase your brand’s personality and values. With a website, you can enhance brand awareness and establish your business as a leader in your industry. Enhance social media presence A website can enhance your social media presence by providing a central hub for your social media efforts. Provide targeted advertising A website allows you to provide targeted advertising, increasing the effectiveness of your marketing efforts.
Provide Value to Customers
A website can be used to provide value to your customers through content ,resources, and support. This helps to build trust and loyalty with your customers. With a website, you can provide value to your customers and establish your business as a trusted authority in your industry.
You can also share expert insights, create a community, and offer exclusive deals to further enhance customer experience. This leads to increased customer satisfaction and retention. Ultimately, it drives business growth and success.
Measure and Analyse Performance
A website allows you to measure and analyse your performance using tools like Google Analytics. This helps you to understand your customers better and make data-driven decisions. With a website, you can measure and analyse your performance and make improvements to drive sales and revenue. This helps businesses see how many visitors they have, where they come from, and what they do on the site.
In conclusion, having a website is essential for businesses of all sizes. It provides a digital presence, builds trust and credibility, amplifies marketing efforts, stays ahead of the competition, saves time and money, improves customer engagement, increases sales and revenue, enhances brand awareness, provides value to customers, and measures and analyses in performance. If you don’t have a website yet, it’s time to get one!
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
-
Telugu Blogs3 years ago
డిజిటల్ మార్కెటర్ కి ఉండాల్సిన స్కిల్స్ ఏంటి?
-
Telugu Blogs3 years ago
డిజిటల్ మార్కెటింగ్ నేర్చుకోవడం ఎలా ?
-
Graphic Designing3 years ago
Career Opportunities in Graphic Designing
-
Telugu Blogs3 years ago
ప్రీలాన్సింగ్ ద్వారా ఆన్లైన్లో డబ్బులు సంపాదించడం ఎలా?
-
Telugu Blogs3 years ago
ఇమెయిల్ మార్కెటింగ్ అంటే ఏంటి?
-
Digital Marketing3 years ago
Story of Rakesh Bandari (Rakesh Ranks)
-
Video Editing3 years ago
Career Opportunities in Video Editing
-
Digital Marketing3 years ago
Career Opportunities in Digital Marketing