What is Konnectzit? How it is Useful in Digital Marketing?

What is Konnectzit? How it is Useful in Digital Marketing?

Hey folks, John here from Digital Badi! Today I’ll provide an overview of an interesting influencer marketing platform called Konnectzit and how it can amplify your digital marketing.

Influencer marketing has become indispensable to reach wider audiences organically. Konnectzit makes it easy to identify, activate, and manage influencers for campaigns.

What is Konnectzit:- is a codeless, drag-and-drop automation platform to automate your workflows using a visual connect builder.

We’ve used Konnectzit for multiple brand collaborations generating great ROI. Let’s look at some of its key capabilities:

Influencer Discovery and Research

Konnectzit allows searching influencers by keywords, interests, geography, follower count and other filters.

You can shortlist influencers in your niche through data points like:

• Followers, engagement metrics
• Content analysis – hashtags, keywords, topics
• Audience demographics and psychographics
• Historical sponsored post transparency

This level of research helps pick creators closely aligned to your brand and campaign goals.

For a beauty brand campaign, we shortlisted makeup tutorial influencers with majority women 18-24 followers. The granular targeting led to 3X engagement on the collab content.

Relationship Management

Konnectzit tracks your historical relationships with influencers. You can see:

• Past campaigns and performance
• Payments and budgets
• Conversation histories
• Contracts and agreements

This provides continuity between collaborations and nurtures long term creator relationships.

Campaign Management

You can manage every aspect of influencer campaigns on Konnectzit:

• Outreach and conversation tracking
• Contracts sending and e-signatures
• Creative briefs and guidelines
• Content approvals
• Payment and budget tracking

Robust project management ensures a structured, streamlined campaign execution.

Performance Monitoring

Konnectzit tracks campaign performance through data like:

• Content views, likes, comments, shares
• Engagement rates
• Click through rates
• Sales driven from promo codes

These metrics quantify campaign ROI extensively. They help optimize ongoing and future collaborations.

For a fashion brand, we tracked traffic from influencer content to their site using UTMs. We were able to attribute a 26% increase in sales to the campaign.

Unified Reporting

The platform generates ready reports with campaign recaps:

• Influencer profiles and reach
• Content shared
• Engagement rates per creator
• Follower demographic data
• Traffic and sales driven

This provides a turnkey way to showcase campaign performance to stakeholders.

Why Konnectzit is a Must-Have Marketing Platform

In summary, Konnectzit simplifies influencer marketing execution through:

• Streamlined discovery and creator research
• Relationship management for ongoing partnerships
• End-to-end campaign administration
• Granular performance tracking with metrics
• Detailed reporting for results attribution

For both brands and agencies, Konnectzit is an indispensable influencer marketing platform.

It provides a free trial to experience their influencer capabilities first-hand. I highly recommend marketers give it a spin.

Let me know if you have any other questions! I’m happy to provide tips on leveraging influencer marketing to achieve your digital marketing goals.

What’s the point of using the KonnectzIT automation platform together with Parsio?

Connecting your favorite apps to each other via automation platforms provides you with a centralized access to core data together, which eventually allows you to continuously evolve and refine your business. In the end you will be able to:

• Save time and money
• Stay away from all sorts of human factor mistakes
• Optimize your workload
• Ensure quality, accuracy and reliability that are crucial when working with sensitive data

Connecting your favorite apps to each other via automation platforms provides you with a centralized access to core data together, which eventually allows you to continuously evolve and refine your business.

Features of KonnectzIT
Visual Editor

This makes it extremely easy to set up any kind of automation. Even if you have never built a workflow, with Visual Editor, you can connect two or more apps without codeing.

Complex Workflows
KonnectzIT offers in-built apps such as routers, conditions, scheduler, etc. These apps will help you in building advanced workflows.

Integration Library
Now, KonnectzIT integrates with 800+ apps. So there’s a strong chance your favorite app or software might be supported with KonnectzIT.