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Digital marketing has been growing by leaps and bounds in cities across India, and Hyderabad is no exception. Scope of digital marketing in Hyderabad is huge. No doubt about it. As more and more businesses realize the power of digital marketing for reaching and engaging with their target audience, the demand for skilled digital marketing professionals has skyrocketed in Hyderabad.
As the owner of Digital Badi, a leading digital marketing training institute in Hyderabad, I have witnessed first-hand the tremendous growth in digital marketing jobs and career opportunities in the city. In this blog, I’ll give you a in-depth look at why Hyderabad offers such great scope for building a successful career in digital marketing.
An Overview of Digital Marketing in Hyderabad
Hyderabad has established itself as a major IT and startup hub over the past decade. The city is home to companies like Microsoft, Google, Facebook, Amazon and more. In addition, there are thousands of startups operating in the city across various sectors.
Naturally, this thriving entrepreneurial ecosystem has led to a surge in demand for digital marketing skills. Businesses in Hyderabad have realized that digital marketing is essential for reaching their target audience online and driving business growth.
The most in-demand digital marketing skills in Hyderabad are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Digital Advertising
- Web Analytics
Whether you are looking for a job at a company or agency, or want to offer digital marketing services as a freelancer, there are ample opportunities available in Hyderabad.
Salaries for digital marketing professionals have also increased substantially over the past few years. The average salary for a digital marketer in Hyderabad is ₹5-7 lakhs per annum. With some experience under your belt, you can expect to earn ₹10 lakhs or more per year.
Why is Digital Marketing Booming in Hyderabad?
There are several factors that have led to the rapid growth of digital marketing jobs and careers in Hyderabad:
1. Thriving Startup Ecosystem
Hyderabad has established itself as the startup capital of India. The city has the third highest number of startups in India after Bangalore and Mumbai. These young companies are more receptive to leveraging digital marketing for getting traffic, generating leads and boosting sales.
Startups in Hyderabad are on the lookout for digital marketers who can help them with right from market research & planning to executing campaigns across channels like social media, SEO, PPC, and mobile. This creates ample job opportunities for digital marketing professionals in the city.
2. Presence of IT/Tech Companies
As mentioned earlier, Hyderabad has emerged as a major IT hub with offices of leading technology companies like Google, Facebook, Microsoft etc. These companies have an in-house marketing team with several digital marketing roles.
Technology companies also often work with digital marketing agencies for managing aspects like search, social media marketing and online reputation management. Professionals with the right skills can build a successful digital marketing career working with tech clients.
3. Government Initiatives
The Telangana government has launched various initiatives like T-Hub, WE Hub, TWorks etc. for boosting the startup ecosystem. The government has also partnered with Google to provide digital marketing training to youth and entrepreneurs.
Such initiatives that promote digital adoption among businesses also indirectly fuel the demand for digital marketing professionals and create more job opportunities in this field.
4. Digital Transformation of Businesses
From small businesses to large enterprises, companies across sectors in Hyderabad are embracing digital – launching websites, selling online, advertising on digital platforms and more. Even traditional businesses like real estate, healthcare, education institutes are now leveraging digital marketing.
This growing digital adoption by enterprises in Hyderabad is contributing to the rising demand for digital marketers. Businesses want dedicated digital marketing talent to help them formulate strategies, manage campaigns, track performance and generate ROI.
5. Availability of Training & Talent
Hyderabad has quality training institutes like Digital Badi that provide specialized training programs in digital marketing. Local colleges are also incorporating digital marketing subjects into their management and IT curriculums. This is helping produce qualified talent to meet the industry demand.
Besides, many professionals in fields like marketing, advertising, IT and MBA switch to digital marketing roles, given better prospects. The availability of such skilled talent in Hyderabad makes it easier for companies to fulfill their digital marketing requirements.
Lucrative Career Options in Digital Marketing
The massive demand for digital marketing skills in Hyderabad has opened up many lucrative career opportunities for professionals in this field. Let’s look at the top digital marketing job roles you can pursue:
Digital Marketing Manager
As a digital marketing manager, you will be responsible for developing strategies to boost brand awareness, traffic, leads and sales. You will also oversee the end-to-end execution of digital marketing campaigns across various channels.
In a startup, the digital marketing manager may be a one-man army managing everything. In bigger companies, you may supervise a team of specialists for different functions like SEO, Social media, Email marketing etc.
SEO Specialist: Scope of digital marketing in Hyderabad
SEO (Search Engine Optimization) specialists help businesses improve their visibility on search engines like Google and Bing. Your job will involve doing keyword research, optimizing website content, fixing technical issues on site, building high quality backlinks and tracking rankings.
As an SEO expert in Hyderabad, you can work with digital marketing agencies or as an independent consultant.
Social Media Marketing Expert
Every brand today wants to leverage platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn to reach and engage with their audience. As a social media marketing pro, your job will be to create engaging content for social media, run paid campaigns, track performance, manage online reviews and more.
From devising content strategies to analyzing data, social media marketing involves a variety of roles you can specialize in.
PPC Specialist
PPC refers to Pay Per Click advertising on search engines and social media platforms. As a PPC expert, your core responsibility will be managing PPC campaigns end-to-end – from keyword research to creating ads to tracking conversion.
You will be expected to optimize campaigns to maximize clicks and minimize cost per click. This is a purely data driven role ideal for those who love analytics.
Digital Marketing Content Creator
Great content remains at the core of successful digital marketing. As a content specialist, you will be creating well-researched and high quality content assets like articles, whitepapers, ebooks, videos, infographics, guides, presentations and more.
Based on your skills and interests, you can create content for specific mediums – like writing for blogs, making videos, designing visual assets etc.
Web Analyst
Digital marketing campaigns result in tons of data related to website traffic, leads, sales, costs and so on. Web analysts use tools like Google Analytics to extract actionable insights from such data to inform business decisions and optimize digital marketing efforts.
Strong analytical skills and knowledge of data analytics tools are must-haves for succeeding in this role.
The above are just some of the high demand digital marketing roles available in Hyderabad. Some other profiles you can consider include email marketing specialist, marketing automation expert, digital media planner, web designer and more.
Salary Trends for Digital Marketing Jobs in Hyderabad
The rising demand for qualified digital marketing professionals in Hyderabad has led to very attractive salary packages for roles in this field.
Here’s a look at the typical salary range for top digital marketing job profiles in Hyderabad:
- Digital Marketing Manager: ₹5 – 12 lakhs per annum
- SEO Specialist: ₹4 – 8 lakhs per annum
- Social Media Marketing Expert: ₹4 – 10 lakhs per annum
- PPC Specialist: ₹4.5 – 10 lakhs per annum
- Digital Marketing Content Creator: ₹3 – 6 lakhs per annum
- Web Analyst: ₹3.5 – 8 lakhs per annum
Salaries in digital marketing depend on several factors like your experience, skills, certifications, company you work with and more. The above figures indicate the average salary ranges, but higher salaries are possible for senior roles and professionals with niche skills.
Overall, a career in digital marketing promises very high income potential provided you build expertise in the right skills.
Top Digital Marketing Skills to Build a Successful Career
To fully leverage the booming digital marketing job market in Hyderabad, make sure to build expertise in the following skills:
Digital Marketing Strategy – Ability to create targeted strategies for clients based on market research and goals.
Search Engine Optimization – Expertise in optimizing websites for higher search engine rankings.
Search Engine Marketing – Experience in PPC advertising and campaign optimization for Google/Bing Ads.
Social Media Marketing – Excellence in crafting engaging social media content and running ads on platforms like Facebook, Instagram etc.
Content Creation – Skills to develop all forms of content – articles, videos, infographics, ebooks etc.
Email Marketing – Understanding of email marketing strategies and experience with email automation platforms.
Web Analytics – Expertise in using tools like Google Analytics to derive actionable insights from data.
Google Certifications – Getting certified by Google in areas like Google Ads, Google Analytics etc. is a huge plus.
Digital Marketing Tools – Proficiency in using popular digital marketing tools and software platforms.
Communication & Presentation Skills – Ability to communicate digital marketing plans and insights effectively to clients.
Project Management Skills – Expertise in collaborating with team members, managing timelines and delivering projects.
By acquiring the above in-demand skills through specialized training, you can establish a successful and lucrative career in digital marketing in a thriving hub like Hyderabad.
How Digital Badi Can Equip You for a Digital Marketing Career
At Digital Badi, our flagship Certificate program is designed to help you master the most sought-after digital marketing skills and become job-ready.
Here’s a quick look at how we deliver comprehensive digital marketing training:
Industry Aligned Curriculum – Our curriculum is designed based on the latest digital marketing job requirements and industry standards.
Specialized Modules – You will undergo specialized training in different aspects like search marketing, social media marketing, content marketing, analytics, paid advertising and more.
Live Projects – Get hands-on experience by working on real-world digital marketing projects for brands.
Certification Programs – Option to do certifications like Google Ads, Google Analytics, HubSpot etc. during the program.
Expert Educators – Leading digital marketing experts guide you through interactive instructor-led online sessions.
Job Preparation – Get assistance with resume building, mock interviews and access to recruitment partners.
Flexi Scheduling – Attend sessions as per your convenience during weekdays, weekends or evenings.
The 2 months Digital Marketing Certification program provides end-to-end training required to launch a successful digital marketing career even if you are a complete beginner.
Start Your Digital Marketing Career in Hyderabad Now!
Hyderabad offers a world of opportunities for digital marketing professionals to build expertise, earn attractive salaries and grow their careers.
The demand for qualified digital marketers will continue to surge as more companies adopt digital platforms. There has never been a better time than now to get trained in digital marketing skills and be career ready.
I highly recommend aspiring digital marketers in Hyderabad to enroll in Digital Badi’s industry-recognized Certificate program to kickstart their career in this highly rewarding field.
You will acquire in-depth digital marketing knowledge, get hands-on project experience and one-on-one career mentoring from experts. We will equip you with all the right skills and provide placement assistance to help you succeed.
If you have any queries regarding our courses or want to know more about building a digital marketing career in Hyderabad, feel free to contact us. Our education advisors will be happy to guide you.
