Digital Marketing

What is Digital Marketing? Explained With Examples

Published

9 months ago

August 8, 2023

What is Digital Marketing? Explained with Examples

Hey there! I’m John the digital marketing guy. Let me break down what digital marketing is all about in simple terms for you.

What is Digital Marketing in Simple Words?

Digital marketing is just a fancy way of saying marketing or advertising done through electronic devices like computers, smartphones, tablets and so on. So it’s using the internet, mobile apps, social media, email, and other digital stuff to promote a business, build its brand and connect with potential customers.

What is Digital marketing:Is also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The main goal is to find people who might want to buy your products or services and get your marketing messages in front of them so they actually make a purchase or become a new customer.

Some of the main digital marketing activities are:

Search engine optimization to get your website found in Google
Paid ads on Google, Facebook and other sites
Email newsletters and promotions to current and potential customers
Social media marketing on sites like Facebook, Instagram and Twitter
Mobile marketing through apps, texts, etc.
Content marketing like blogs, videos, podcasts, ebooks
Website design to create a good online experience
Tracking customer data and online sales
Building an email list and marketing database

So in simple terms, digital marketing is using the internet and technology to promote and sell products, connect with customers and grow a business. It’s all about getting the right marketing messages to the right people at the right time. Makes sense?

What is Digital Marketing? Explained With Example:

Here’s a little story to explain digital marketing with a real-world example:

Let me tell you about my friend Pooja, who recently started her own baking business called “Pooja’s Sweet Treats”.

When Pooja first opened her home bakery, she didn’t know much about marketing. She simply put up a basic website and hoped customers would find her. At first, she got a few orders from friends and family, but soon realized she needed to do more to reach potential new customers.

That’s when Pooja decided to start using digital marketing! Here’s what she did:

First, she optimized her website for search engines like Google so people searching for “bakery in Hyderabad” would be able to find and visit her site. She also started a Facebook page and Instagram account to share photos of her delicious cakes and cookies. Pooja made engaging posts daily to draw more followers.

She also started an email newsletter that offered a weekly discount code and announcements about new baked goods. She collected emails from site visitors and social media fans to build up her subscriber list.

To reach more local customers, Pooja tried paid Facebook ads targeting people within a 10 mile radius who were interested in baking and desserts. The ads boosted traffic to her website and got more locals to follow her page.

Finally, Pooja leveraged Google Analytics to see what marketing efforts were working best. She learned her emails and social media posts were driving the most sales, so she kept focusing her efforts there.

Within a few months, Pooja’s revenue doubled thanks to her digital marketing tactics! See how she used technology and the internet to promote her bakery biz? That’s digital marketing in action.

What does Digital Marketing Include ? Explained With Example:

Let me tell you about my friend Sanjay who recently started a website selling grilling tools and accessories. He asked me what modules he needs to include in his digital marketing strategy, so here’s what I suggested:

Search Engine Optimization (SEO) – This involves optimizing Sanjay’s website content and pages to rank higher in search engines like Google for keywords related to bbq tools, grilling accessories, etc.
Pay-Per-Click (PPC) – Paid search ads like Google Ads allow Sanjay to get his products in front of people as they search for grilling and bbq-related terms.
Social Media Marketing – Having a presence on platforms like Facebook, Instagram and Twitter allows Sanjay to build an audience interested in bbq grilling.
Content Marketing – Creating blogs, videos, guides around bbq and grilling helps Sanjay establish expertise and drive website traffic.
Email Marketing – Collecting emails and sending promos, tips helps nurture leads and drive repeat purchases.
Web Analytics – Using Google Analytics to understand user behavior on his website and optimize pages.
Conversion Rate Optimization – Testing and tweaking website elements to increase conversions.
Affiliate Marketing – Partnering with relevant sites and influencers who promote Sanjay’s products to their BBQ-loving audiences.
Public Relations – Getting press mentions and links from bbq-focused publications helps boost brand awareness.
Social Media Advertising – Running paid ads on platforms like Facebook and Instagram to reach more of Sanjay’s target audience.
Lead Generation – Using tools like landing pages and forms to collect leads for future marketing.
Marketing Automation – Using software to deliver personalized messaging and offers tailored to each lead.
Mobile Marketing – Optimizing Sanjay’s website and ads for mobile devices which are critical for ecommerce.
Retargeting Ads – Serving customized ads across the web to past site visitors to drive returns.
Customer Relationship Management – Using a CRM system to track interactions and ensure excellent service.

Major Components of Digital Marketing

There are many digital marketing channels and strategies, but most digital marketing efforts fit under one of these main pillars:

1. Search Engine Optimization (SEO)

SEO refers to optimizing website content and architecture so that it ranks higher in search engine results pages (SERPs). The higher a page ranks for relevant search queries, the more search traffic it will drive to the site. SEO helps increase organic visibility and traffic to a website without having to pay for ads.

Some important SEO strategies include:

Keyword research – Identifying keywords and phrases that prospective customers are searching for and targeting those in content.
On-page optimization – Adding keywords to page titles, headers, URL, image names, etc.
Site architecture – Building a crawlable site structure with clean URLs.
Link building – Earning backlinks from other high-authority sites to improve domain authority.
Local SEO – Optimizing online listings and website for local search visibility.
Technical site audit – Checking for indexation issues, broken links, speed optimizations.

SEO requires an ongoing effort, but pays off in the form of free, qualified website traffic in the long run.

2. Pay-Per-Click (PPC) Advertising

PPC advertising refers to the paid ads you see on search engine results pages and other websites. With PPC ads, businesses only pay when someone clicks on their ad – hence the name ‘Pay per click’.

The most popular PPC platform is Google Ads, where ads can be displayed across Google’s network of sites and searches. Other PPC platforms include Bing Ads, Facebook Ads, Instagram Ads, and more.

Some benefits of PPC advertising include:

Increased visibility – Gets your brand seen by people actively searching for your products/services.
Top rankings – Ads can rank above organic results for targeted keywords.
Flexibility – You can fine-tune targeting options, adjust bids, and turn ads on/off anytime.
Measurability – Track clicks, conversions, costs, and other metrics in real time.

PPC does require a dedicated budget, but the cost can be controlled by setting daily limits and optimizing campaigns over time.

3. Social Media Marketing

Social media marketing refers to promoting content, engaging followers, advertising products on social networks like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

With billions of active users, social media offers a wealth of marketing opportunities such as:

Organic content marketing – Posting free valuable content to attract followers.
Social ads – Running paid ads targeted to specific demographics and interests.
Influencer marketing – Partnering with influencers to promote products.
Social listening – Monitoring brand mentions and reviews.
Community engagement – Building relationships by responding to followers.
Retargeting – Serving ads to site visitors when they’re on social media.

The visual nature and popularity of social media makes it well-suited for branding. Businesses can amplify their messages and make deeper connections with customers through social networks.

4. Email Marketing

Email marketing means sending promotional or transactional emails to a list of prospects or customers. When done right, email marketing can have high ROI compared to other digital marketing channels.

Here are some popular email marketing tactics:

Newsletters – Send regular email updates with blog content, offers, etc.
Lead nurturing – Send helpful content to prospects to move them through the sales funnel.
Cart abandonment – Email people who left items in their cart without checking out.
Customer re-engagement – Win back inactive customers with special offers.
Holiday promotions – Offer sales and deals for major holidays or events.
Product launches – Promote new products or services to current subscribers.

The benefit of email marketing lies in having direct access to prospects’ inboxes. This allows building relationships over time and prompting action.

5. Content Marketing

Content marketing refers to creating and distributing valuable, relevant content to attract and retain a specific audience. Blogging, videos, ebooks, case studies, podcasts, and webinars are all examples of content marketing assets.

The goal of content marketing is to provide content that:

Educates or entertains readers
Establishes the company as a topical authority
Generates new leads and sales opportunities

Unlike traditional product-promotional marketing, content marketing aims to build trust and rapport with the target audience. Quality content can increase brand awareness, website traffic, lead generation, and sales.

6. Affiliate Marketing

Affiliate marketing is a performance-based marketing arrangement between online advertisers/retailers and affiliate marketers. Affiliates promote products on their platforms and earn a commission on resulting sales or leads.

Popular affiliate marketing programs include:

Amazon Associates – Earn commissions by linking to Amazon products.
ShareASale – Offers thousands of affiliate programs to choose from.
ClickBank – Focuses on digital information products.
Rakuten – Large affiliate network with 200,000 publishers.

Affiliate marketing is appealing because you only pay affiliates after they’ve generated sales. It’s a risk-free way to increase marketing reach.

7. Native Advertising

Native advertising refers to branded ads designed to match the look, feel, and function of the media platform they appear on. Examples include:

Promoted social media posts that appear in users’ feeds just like regular posts.
Sponsored content articles that mirror the editorial style of the publisher site.
Product placement and brand mentions naturally woven into videos.
Recommendation widgets and promoted listings blended with other site content.

Native ads help brands get their messaging across to consumers without blatantly interrupting the user experience like display ads often do. The seamless integration makes them more likely to garner attention.

Why Digital Marketing Matters?

Now that we’ve outlined the major components of digital marketing, let’s discuss why it’s such an indispensable part of modern business:

1. Digital marketing meets customers where they are.

Today, everyone spends a big chunk of their day online watching videos, browsing social media, and interacting on forums. Digital marketing allows brands to be part of those experiences and connect with audiences on their turf.

2. It allows hyper-targeted, personalized messaging.

With cookies, analytics pixels, and online personalization tools, digital marketing enables a level of personalization difficult to achieve with traditional marketing. Brands can serve up targeted messaging tailored to individual interests and behaviors.

3. The results are highly measurable.

Online analytics make it easy to track every click, view, and conversion generated from digital marketing campaigns. This quantifiable data can be analyzed to optimize efforts and yield better ROI.

4. It’s cost-effective.

Dollar for dollar, digital marketing channels tend to reach more people and generate more revenue than most offline marketing tactics. There are also low barriers to entry allowing new brands to compete.

5. It works in real time.

Unlike waiting for print ads to go to press, digital ads and campaigns can be adjusted and updated instantly based on what’s working best. Brands can respond and adapt to feedback quickly.

Clearly, organizations that fail to embrace digital marketing risk losing out to the competition. Even long-standing brands need an online presence and digital messaging to remain relevant in today’s digital-first world.

Examples of Effective Digital Marketing

To give you a better idea of what digital marketing looks like in the real world, here are some examples of effective digital marketing tactics employed by leading brands:

SEO Success Story

When CBD brand Joy Organics wanted to grow their organic search presence, they made SEO the cornerstone of their digital strategy. Joy Organics worked on improving technical site elements, optimizing content for target keywords, and earning backlinks from authoritative CBD and health websites. In just 3 months, they tripled their organic traffic and saw revenue spike.

PPC Case Study

Online glasses retailer Warby Parker uses targeted PPC ads to get their brand in front of people who are searching for “glasses online” and related queries. Because they sell directly to consumers online, PPC gives Warby Parker a way to drive targeted traffic to their site at efficient CPCs compared to other channels.

Social Media Example

Social media is key to Chipotle’s marketing. They have a loyal Instagram following of over 800,000 users who engage with gorgeous food shots. On Twitter, Chipotle uses giveaways and interactive content to build brand buzz. Their social presence helps give the fast food chain a hip, health-conscious reputation.

Email Marketing Success

When CoSchedule wanted to increase subscription sales for their calendar marketing software, they sent a 5-day educational email series focused on email marketing best practices. This lead nurturing sequence resulted in a 36% increase in email subscription conversions.

Content Marketing Case Study

CB Insights uses compelling data-driven stories and visuals to attract over 500,000 monthly readers to their content hub. The insightful articles establish CB Insights as a thought leader in emerging technology spaces like artificial intelligence. This organic visibility and credibility leads to sales.

Affiliate Promotion Example

Retailer Ebags ran an affiliate promotion where they paid a 200% commission on sales of a specific backpack. Affiliate blogs Like Dumb Little Man shared the backpack deal in their content and sent thousands of referrals Ebags’ way, resulting in $85,000 in revenue from this high-commission campaign.

Key Takeaways

Now that you have a sense of what digital marketing encompasses and how companies are effectively using it, let’s summarize some of the key points:

Digital marketing uses digital channels like search, social, email, and display ads to promote businesses online.
Major categories include SEO, PPC, social media marketing, email marketing, content marketing, affiliate marketing, and native advertising.
The unique benefits of digital marketing include hyper-targeting, measurability, cost-efficiency, real-time adaptability, and the ability to reach customers online.
Companies like Joy Organics, Warby Parker, Chipotle, CoSchedule, CB Insights, and Ebags demonstrate what innovative and strategic digital marketing can achieve.
All types of businesses, big or small, direct-to-consumer or B2B, can benefit from having a solid digital marketing strategy.

The world of digital marketing continues to evolve rapidly. This overview covers the fundamental concepts, types of digital marketing, and real brand examples to help you better understand and leverage digital channels in your own marketing initiatives. Reach out if you need any help implementing these strategies for your business!

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

The Booming Scope of Digital Marketing in Hyderabad

Published

9 months ago

August 17, 2023

Digital John

The Booming Scope of Digital Marketing in Hyderabad

Table of Contents

Digital marketing has been growing by leaps and bounds in cities across India, and Hyderabad is no exception. Scope of digital marketing in Hyderabad is huge. No doubt about it. As more and more businesses realize the power of digital marketing for reaching and engaging with their target audience, the demand for skilled digital marketing professionals has skyrocketed in Hyderabad.

As the owner of Digital Badi, a leading digital marketing training institute in Hyderabad, I have witnessed first-hand the tremendous growth in digital marketing jobs and career opportunities in the city. In this blog, I’ll give you a in-depth look at why Hyderabad offers such great scope for building a successful career in digital marketing.

An Overview of Digital Marketing in Hyderabad

Hyderabad has established itself as a major IT and startup hub over the past decade. The city is home to companies like Microsoft, Google, Facebook, Amazon and more. In addition, there are thousands of startups operating in the city across various sectors.

Naturally, this thriving entrepreneurial ecosystem has led to a surge in demand for digital marketing skills. Businesses in Hyderabad have realized that digital marketing is essential for reaching their target audience online and driving business growth.

The most in-demand digital marketing skills in Hyderabad are:

Whether you are looking for a job at a company or agency, or want to offer digital marketing services as a freelancer, there are ample opportunities available in Hyderabad.

Salaries for digital marketing professionals have also increased substantially over the past few years. The average salary for a digital marketer in Hyderabad is ₹5-7 lakhs per annum. With some experience under your belt, you can expect to earn ₹10 lakhs or more per year.

Why is Digital Marketing Booming in Hyderabad?

There are several factors that have led to the rapid growth of digital marketing jobs and careers in Hyderabad:

1. Thriving Startup Ecosystem

Hyderabad has established itself as the startup capital of India. The city has the third highest number of startups in India after Bangalore and Mumbai. These young companies are more receptive to leveraging digital marketing for getting traffic, generating leads and boosting sales.

Startups in Hyderabad are on the lookout for digital marketers who can help them with right from market research & planning to executing campaigns across channels like social media, SEO, PPC, and mobile. This creates ample job opportunities for digital marketing professionals in the city.

2. Presence of IT/Tech Companies

As mentioned earlier, Hyderabad has emerged as a major IT hub with offices of leading technology companies like Google, Facebook, Microsoft etc. These companies have an in-house marketing team with several digital marketing roles.

Technology companies also often work with digital marketing agencies for managing aspects like search, social media marketing and online reputation management. Professionals with the right skills can build a successful digital marketing career working with tech clients.

3. Government Initiatives

The Telangana government has launched various initiatives like T-Hub, WE Hub, TWorks etc. for boosting the startup ecosystem. The government has also partnered with Google to provide digital marketing training to youth and entrepreneurs.

Such initiatives that promote digital adoption among businesses also indirectly fuel the demand for digital marketing professionals and create more job opportunities in this field.

4. Digital Transformation of Businesses

From small businesses to large enterprises, companies across sectors in Hyderabad are embracing digital – launching websites, selling online, advertising on digital platforms and more. Even traditional businesses like real estate, healthcare, education institutes are now leveraging digital marketing.

This growing digital adoption by enterprises in Hyderabad is contributing to the rising demand for digital marketers. Businesses want dedicated digital marketing talent to help them formulate strategies, manage campaigns, track performance and generate ROI.

5. Availability of Training & Talent

Hyderabad has quality training institutes like Digital Badi that provide specialized training programs in digital marketing. Local colleges are also incorporating digital marketing subjects into their management and IT curriculums. This is helping produce qualified talent to meet the industry demand.

Besides, many professionals in fields like marketing, advertising, IT and MBA switch to digital marketing roles, given better prospects. The availability of such skilled talent in Hyderabad makes it easier for companies to fulfill their digital marketing requirements.

Lucrative Career Options in Digital Marketing

The massive demand for digital marketing skills in Hyderabad has opened up many lucrative career opportunities for professionals in this field. Let’s look at the top digital marketing job roles you can pursue:

Digital Marketing Manager

As a digital marketing manager, you will be responsible for developing strategies to boost brand awareness, traffic, leads and sales. You will also oversee the end-to-end execution of digital marketing campaigns across various channels.

In a startup, the digital marketing manager may be a one-man army managing everything. In bigger companies, you may supervise a team of specialists for different functions like SEO, Social media, Email marketing etc.

SEO Specialist: Scope of digital marketing in Hyderabad

SEO (Search Engine Optimization) specialists help businesses improve their visibility on search engines like Google and Bing. Your job will involve doing keyword research, optimizing website content, fixing technical issues on site, building high quality backlinks and tracking rankings.

As an SEO expert in Hyderabad, you can work with digital marketing agencies or as an independent consultant.

Social Media Marketing Expert

Every brand today wants to leverage platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn to reach and engage with their audience. As a social media marketing pro, your job will be to create engaging content for social media, run paid campaigns, track performance, manage online reviews and more.

From devising content strategies to analyzing data, social media marketing involves a variety of roles you can specialize in.

PPC Specialist

PPC refers to Pay Per Click advertising on search engines and social media platforms. As a PPC expert, your core responsibility will be managing PPC campaigns end-to-end – from keyword research to creating ads to tracking conversion.

You will be expected to optimize campaigns to maximize clicks and minimize cost per click. This is a purely data driven role ideal for those who love analytics.

Digital Marketing Content Creator

Great content remains at the core of successful digital marketing. As a content specialist, you will be creating well-researched and high quality content assets like articles, whitepapers, ebooks, videos, infographics, guides, presentations and more.

Based on your skills and interests, you can create content for specific mediums – like writing for blogs, making videos, designing visual assets etc.

Web Analyst

Digital marketing campaigns result in tons of data related to website traffic, leads, sales, costs and so on. Web analysts use tools like Google Analytics to extract actionable insights from such data to inform business decisions and optimize digital marketing efforts.

Strong analytical skills and knowledge of data analytics tools are must-haves for succeeding in this role.

The above are just some of the high demand digital marketing roles available in Hyderabad. Some other profiles you can consider include email marketing specialist, marketing automation expert, digital media planner, web designer and more.

Salary Trends for Digital Marketing Jobs in Hyderabad

The rising demand for qualified digital marketing professionals in Hyderabad has led to very attractive salary packages for roles in this field.

Here’s a look at the typical salary range for top digital marketing job profiles in Hyderabad:

Digital Marketing Manager: ₹5 – 12 lakhs per annum
SEO Specialist: ₹4 – 8 lakhs per annum
Social Media Marketing Expert: ₹4 – 10 lakhs per annum
PPC Specialist: ₹4.5 – 10 lakhs per annum
Digital Marketing Content Creator: ₹3 – 6 lakhs per annum
Web Analyst: ₹3.5 – 8 lakhs per annum

Salaries in digital marketing depend on several factors like your experience, skills, certifications, company you work with and more. The above figures indicate the average salary ranges, but higher salaries are possible for senior roles and professionals with niche skills.

Overall, a career in digital marketing promises very high income potential provided you build expertise in the right skills.

Top Digital Marketing Skills to Build a Successful Career

To fully leverage the booming digital marketing job market in Hyderabad, make sure to build expertise in the following skills:

Digital Marketing Strategy – Ability to create targeted strategies for clients based on market research and goals.

Search Engine Optimization – Expertise in optimizing websites for higher search engine rankings.

Search Engine Marketing – Experience in PPC advertising and campaign optimization for Google/Bing Ads.

Social Media Marketing – Excellence in crafting engaging social media content and running ads on platforms like Facebook, Instagram etc.

Content Creation – Skills to develop all forms of content – articles, videos, infographics, ebooks etc.

Email Marketing – Understanding of email marketing strategies and experience with email automation platforms.

Web Analytics – Expertise in using tools like Google Analytics to derive actionable insights from data.

Google Certifications – Getting certified by Google in areas like Google Ads, Google Analytics etc. is a huge plus.

Digital Marketing Tools – Proficiency in using popular digital marketing tools and software platforms.

Communication & Presentation Skills – Ability to communicate digital marketing plans and insights effectively to clients.

Project Management Skills – Expertise in collaborating with team members, managing timelines and delivering projects.

By acquiring the above in-demand skills through specialized training, you can establish a successful and lucrative career in digital marketing in a thriving hub like Hyderabad.

How Digital Badi Can Equip You for a Digital Marketing Career

At Digital Badi, our flagship Certificate program is designed to help you master the most sought-after digital marketing skills and become job-ready.

Here’s a quick look at how we deliver comprehensive digital marketing training:

Industry Aligned Curriculum – Our curriculum is designed based on the latest digital marketing job requirements and industry standards.

Specialized Modules – You will undergo specialized training in different aspects like search marketing, social media marketing, content marketing, analytics, paid advertising and more.

Live Projects – Get hands-on experience by working on real-world digital marketing projects for brands.

Certification Programs – Option to do certifications like Google Ads, Google Analytics, HubSpot etc. during the program.

Expert Educators – Leading digital marketing experts guide you through interactive instructor-led online sessions.

Job Preparation – Get assistance with resume building, mock interviews and access to recruitment partners.

Flexi Scheduling – Attend sessions as per your convenience during weekdays, weekends or evenings.

The 2 months Digital Marketing Certification program provides end-to-end training required to launch a successful digital marketing career even if you are a complete beginner.

Start Your Digital Marketing Career in Hyderabad Now!

Hyderabad offers a world of opportunities for digital marketing professionals to build expertise, earn attractive salaries and grow their careers.

The demand for qualified digital marketers will continue to surge as more companies adopt digital platforms. There has never been a better time than now to get trained in digital marketing skills and be career ready.

I highly recommend aspiring digital marketers in Hyderabad to enroll in Digital Badi’s industry-recognized Certificate program to kickstart their career in this highly rewarding field.

You will acquire in-depth digital marketing knowledge, get hands-on project experience and one-on-one career mentoring from experts. We will equip you with all the right skills and provide placement assistance to help you succeed.

If you have any queries regarding our courses or want to know more about building a digital marketing career in Hyderabad, feel free to contact us. Our education advisors will be happy to guide you.

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

Best Digital Marketing Trainer in Hyderabad

Published

9 months ago

August 17, 2023

Digital John

Table of Contents

Who is the Best Digital Marketing Trainer in Hyderabad?

If you’re looking to launch or grow your career in digital marketing, finding the right trainer in Hyderabad is key. With so many options out there, it can be tough to identify who truly is the best of the best when it comes to digital marketing training.

Well, look no further – because in my humble opinion, I’m Hyderabad’s top expert when it comes to digital marketing corporate training. Allow me to introduce myself.

My Name is Digital John – The Leading Digital Marketing Trainer in Hyderabad

Hi there! I’m Digital John, Founder of Digital Badi and a seasoned digital marketing professional with years of experience both practicing and teaching digital marketing. I’ve been providing specialized digital marketing training here in Hyderabad since 2018.

Over the years, I’ve trained thousands of students through online and offline courses. My training methodology is hands-on and practical, focused on real-world application over theory. The proof is in the pudding – many of my students have gone on to launch successful careers in digital marketing.

But I’m getting ahead of myself! Let me tell you more about why I believe I’m the cream of the crop when it comes to digital marketing training in Hyderabad.

Why I’m Convinced I’m Hyderabad’s #1 Digital Marketing Trainer

I don’t say this to brag – but because I’m confident my experience, credentials, teaching methodology, and student results make me uniquely qualified as Hyderabad’s top digital marketing trainer.

Here’s why I stand out from the competition:

Unmatched Experience & Credentials

5+ years specifically providing digital marketing training here in Hyderabad. That’s more specialized experience than most trainers in the city have.
MBA in Marketing from a leading business school, so I have strong foundational knowledge.
2 years experience as a Digital Marketing Manager at a top firm before focusing on training. So I know firsthand what skills matter in the real-world.
40+ digital marketing certifications under my belt and counting, so I’m always upgrading my own skills.
Meta Certified Digital Marketing Trainer – I’m one of the few with this prestigious credential in Hyderabad.

You won’t find many other trainers in Hyderabad who can match this level of specialized experience in both digital marketing practice and training. The proof of my expertise is in the results…

Successful Student Outcomes

Like I said earlier, you can judge a digital marketing trainer by the success of their students. And mine speak for themselves:

Hundreds of students have landed digital marketing jobs at top companies here in Hyderabad after taking my training.
Many students have gone the freelancing route and now offer digital marketing services successfully to businesses across India.
I’ve trained numerous startup founders and existing business owners who have used digital marketing to grow their ventures after taking my courses.
Top firms like GAIL have hired me to provide corporate digital marketing training for their employees.

You don’t need to take my word for it either. Here are just a couple of success stories from students:

Digital John Sir helped me to upgrade and took me to the next level. Before completing my course I got an internship offer from one of the MNC and I am so thankful to John sir. If you want to learn digital marketing course in Hyderabad, then consider Digital John
– Sindhuja (Working in Zoho Company now)

What I like about Digital John’s teaching style is he doesn’t overhype the process. He simplifies it, gives real-life examples. He also gives very clear information on how a particular process creates ripple effect with respect to your brand awareness. Overall, I totally enjoyed my learning experience and I would definitely recommend
– Sahithya Srinivas (CEO, Binge Club)

The proof is out there – just look at the successful careers my past students have built for themselves after taking my training programs. That’s the ultimate benchmark for any digital marketing trainer.

Watch few video testimonials

Effective Teaching Methodology

It’s not just my credentials and student results that set me apart. My hands-on teaching style and customized course curriculum are a cut above the rest.

Providing digital marketing classroom training in Hyderabad

Here are some of my key training methodology strengths:

Practical focus: I emphasize real-world application over theory. Each student works on live digital marketing projects.
Customized curriculum: I tailor course topics to each student’s goals and needs.
Up-to-date strategies: I constantly update course content to cover the latest and greatest digital marketing strategies.
Engaging delivery: I incorporate interactive elements like case studies, Q&As, and role playing to bring lessons to life.

Students learn best by doing – so that’s my philosophy. Every student gets hands-on experience actually running digital marketing campaigns. This builds tangible skills and also gives them projects to showcase to future employers.

The Digital Marketing Training Topics I Cover

My digital marketing courses cover all the key topics and skills every digital marketer needs to succeed. Here’s a quick overview of some of the main areas my training programs dig into:

Search Engine Optimization (SEO)

Keyword research
On-page optimization
Technical SEO
Local SEO
Link building

Pay-Per-Click (PPC) Marketing

Google Ads
Facebook & Instagram Ads
PPC strategy and setup
Bid management
Conversion tracking

Social Media Marketing

Facebook marketing
Instagram marketing
LinkedIn marketing
YouTube marketing
Twitter marketing

Content Marketing

Content strategy
Blog writing
Video content creation
Podcasting
Email marketing

Web Analytics

Google Analytics
Dashboard creation
Goal tracking
A/B testing
Reporting

And Much More!

Influencer marketing
Affiliate marketing
Marketing automation
Conversion rate optimization
SEO copywriting

This comprehensive curriculum covers everything today’s digital marketer needs – from hard skills like PPC to soft skills like copywriting.

The exact topics covered depend on each student’s specific goals. The training is customized, after all!

Why I’m Your Best Choice for Digital Marketing Training

By this point, I hope I’ve made a strong case for why I believe I’m the top choice for digital marketing training in Hyderabad and surrounding areas:

Proven experience: 5+ years specifically providing digital marketing training in Hyderabad sets me apart.
Exceptional credentials: Including an MBA in Marketing and over 40 certifications.
Successful students: Many have landed careers or grown businesses after my training.
Customized training: Each student works on real projects tailored to their goals.
Up-to-date strategies: I constantly refine my curriculum to teach the latest tactics.
Engaging delivery: My fun-filled interactive teaching style brings digital marketing to life.

Don’t just take my word for it. The proof is out there in the stellar careers past students have built after taking my courses.

If you’re looking to launch or advance your career in digital marketing – whether through employment or starting your own agency/business – I’m confident my training can unlock your future.

Awards

I received Vidya Ratna award from Govt of Telangana
I received Pride of Hyderabad Award from Vishwanath Channappa Sajjanar Garu
I received Vande Bharat Award from Govt of Telangana

Award taken for providing best digital marketing training for rural students in Telangana

Next Steps to Advance Your Digital Marketing Career

If I’ve piqued your interest, here are a few next steps to learn more about my digital marketing training:

Browse my website to check out digital marketing course in hyderabad details, curriculum, and student testimonials.
Follow me on Facebook & Instagram to see student success stories and digital marketing tips.
Reach out by phone or email so I can learn more about your career goals and advise the ideal training options. (+91-7702059834 or bairapagajohn@gmail.com)
Check out my YouTube channel for a preview of my digital marketing training style through some free video lessons and tutorials.

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Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

What are the Job Opportunities After Completing a Digital Marketing Course?

Published

9 months ago

August 16, 2023

Digital John

Job Opportunities After Completing a Digital Marketing Course

Table of Contents

Job Opportunities After Completing Digital Marketing course

Hey everyone! This is John, founder of Digital Badi. In this post, I’ll overview the top digital marketing job roles you can pursue after completing our certification course.

With businesses rapidly adopting digital channels, demand for skilled digital marketing professionals is surging. As per LinkedIn’s 2022 Emerging Jobs Report, digital marketing jobs have grown over 100% annually in India!

Job opportunities after digital marketing: Because of the high demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise, which can help you enhance your salary.

Let me give you an idea of the diverse career paths you can take with digital marketing skills:

Digital Marketing Executive/Manager

This is one of the most popular and lucrative roles you can aim for as a digital marketing fresher or professional.

Digital Marketing Executives conceptualize and execute campaigns across channels like SEO, social media, email, PPC ads, content marketing, and more. You get to manage end-to-end strategy and activation.

With 3-5 years of experience, you can progress to a Digital Marketing Manager role with more autonomy and responsibility. Managers oversee a team and digital marketing budgets.

The job involves things like:

Developing integrated digital strategies
Implementing multi-channel campaigns
Tracking KPIs and optimizing based on data
Driving brand awareness, traffic, leads, and sales
Overseeing content production
Managing junior executives and agencies

This role provides the perfect mix of creativity and analytics. You get to brainstorm innovative campaigns and also track ROI.

SEO Executive/Manager

SEO (search engine optimization) is a fast-growing sub-domain within digital marketing.

As an SEO executive or manager, you oversee activities like keyword research, on-page optimization, technical SEO, content creation, link building, and monitoring rankings.

You’ll work closely with content and web development teams. The focus is on optimizing websites/apps to improve their visibility and rankings on search engines like Google and Bing.

Social Media Manager

Social platforms are essential in digital marketing plans today. Brands constantly need creative people to manage their social media presence.

As a social media manager, you oversee your brand’s social media strategy and presence across platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest etc.

Your role involves creating engaging social content, running campaigns and ads, analyzing performance data, collaborating with influencers, managing communities and more.

PPC Specialist

PPC or Pay Per Click involves running ads on search engines and social media platforms. Skilled PPC specialists are in high demand.

As a PPC expert, you will manage ad campaigns on Google Ads, Bing Ads, Facebook, Instagram etc. This includes things like managing bids, optimizing ads, A/B testing ad creatives, leveraging targeting options, and tracking ROI.

Email Marketing Specialist

Email marketing is still highly effective for customer engagement and retention.

Email marketers handle everything from designing email campaigns, writing compelling content, segmenting audiences, automating workflows, sending blasts, optimizing deliverability, and tracking performance.

This role mixes copywriting skills with data-driven optimization. You get to directly impact metrics like open rates, click rates, conversions, and revenue through email campaigns.

Web/App Analytics Manager

Every website and mobile app requires in-depth analytics to derive user insights.

As a web or app analytics manager, you’ll be responsible for tracking key metrics, optimizing user funnels, implementing tagging, segmenting users, visualizing data, identifying trends and opportunities, and driving growth.

Content Marketing Specialist

Content marketing involves creating blogs, articles, guides, videos, and other content formats to attract and retain users.

As a content specialist, you research topics, produce content briefs, write blogs/articles or scripts, promote content across channels, and track content performance. This role requires strong writing skills coupled with data-driven optimization.

Let me also give you an idea of salary ranges based on my industry experience:

Digital Marketing Freshers – ₹2.5-3.5 LPA
Executives (2-4 years) – ₹5-8 LPA
Managers (5+ years) – ₹10-15 LPA

Top companies like Accenture, Capgemini, Dell, TCS, Cognizant, and Tech Mahindra regularly hire digital marketing professionals. Other sectors like ecommerce, healthcare, finance, and education also recruit digital marketers.

I hope this gives you a good overview of the diverse options you have after completing a digital marketing certification or course. The industry demand and rewards are high for skilled digital marketers.

Do share in the comments if you have any other questions. I’m always happy to guide you on building a rewarding digital marketing career!

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.