Table of Contents
Scope of Digital Marketing in India
Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience. It includes search engine optimization, search engine marketing, content and email marketing, etc.
According to the research done by the Global Web index on the scope of digital marketing in India around 53.6% of the world’s population uses social media, so the best way to connect with people virtually is by marketing your products in this platform. The demand for digital marketers is increasing day by day since the number of businesses that have come online has increased to a large extent. More and more people get their businesses digitalized nowadays to form their large customer base.
Social media has hit a high point where companies reach almost 1 million customers via Instagram alone, and more than 9 million businesses use Facebook to connect with consumers. Digital Marketing expands and evolves at a fast pace since there is a lot of technological advancements rising up year by year. So, the marketing through digital media which was done years before is completely new now and will be totally different in the future years. Digital Marketing is a wide space let us look at some efficient skills needed-
1. Search Engine Optimization (SEO)
As most of the people across the world use search engines like Google to resolve their queries. SEO is one of the digital marketing techniques that help in better optimization of a website and rank it top in search engines for relevant queries. SEO not only upgrades your website on the top ranks but also creates a brand visibility for your business. This is one of the high paying skills in digital marketing and many professionals look out for SEO specialists, and has a high demand too in the coming years.
2. Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. In this advertiser bid on certain key words that would be used by the viewers of Google, Bing etc., so in this way their websites would also be viewed in the search engines. This is truly an effective way of getting your brand noticed by your potential customers.
One thing to be noted is that SEO and SEM are two different things. SEO does not pay anything but just offers the relevant content for the specific keywords whereas SEM pays google to show their website to the customers. Both are equally important for online marketing strategy.
3. Content Marketing
Content writing is the present and the future of marketing. Good writing skills is very essential for content marketing. Marketing is just impossible without great content. If a product needs to be sold a good content is very much essential.
4. Web Analytics
Analytics is very important in knowing how your business or website is growing using the social media platform. Web analytics gives the exact data which is very useful in tracking your progress.
Scope of the Digital Marketing for Business
Businesses in the country are becoming digitally aware, and realising the potential of digital marketing. Therefore, many of them are investing in digital marketing to have a strong online presence and sell their product and services to potential customers.
Digital marketing is affordable as businesses have control over the budget and campaigns can be optimised. Campaigns can be accurately targeted with measurable results. All of these are difficult with traditional marketing; hence, businesses are shifting to digital marketing. 40% of today’s businesses depend entirely on digital marketing and it is estimated that more than 90% of businesses will go digital.
Scope of Digital Marketing after Covid-19
The impact of COVID 19 pandemic has had a drastic growth in digital marketing. The scope of digital marketing growing number of internet users has hit a very high rate which makes India the second largest internet users in the world. So, a large number of people are shifting their business online and digital marketing is a fantastic option to grow their business. Moreover, the major contributors to the growth of digital marketing in India are the metropolitan cities which are Delhi, Mumbai, Hyderabad, Chennai and Bangalore. So, if you belong in one of these cities and wish to start a career in digital marketing then it is the right place and time to start.
Scope of Digital Marketing in Future
The growth statistics in digital marketing is an upward trend and has had a positive impact even during the tough times of Covid19.The future looks very secure and bright for the digital marketers who are creative, innovative and upgraded with the latest trends in the society. Everything has come in the internet be it ordering food, medicines, clothes etc so digital marketing is the best way to cater to these needs. Finally, digital marketing is the new trend and will stay for a very long time and more and more innovations are expected to come in the near future, so having a good knowledge and experience in this field is the best way to go ahead in the game.
Career Opportunities in Digital Marketing
Digital Marketing is a fast arena and there is a plethora of opportunities available for anyone looking to grow their career in this field, few of the options are:
1. Digital Marketing Manager
The managers main responsibilities are to implement a brand’s complete digital presence by leading the marketing team and also planning the overall campaigns collaborating the different components of digital marketing to make them efficient and successful. He/She should be an expert in SEM, PPC, SEO, Content Marketing, and Email Promotions
2. Search Engine Optimizer
Search Engine Optimization refers to making the website or a web page rank on the search engine’s result. One also needs to develop content with powerful keywords for increasing website traffic, and also analyze, review, and optimize websites using organic SEO techniques. The SEO trends change from time to time so one needs to be updated on a daily basis.
3. Social media marketer
Social media marketers role is about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. They need to have a plan and execute a strategy and create content accordingly, and generate leads through various platforms such as Facebook and Instagram.
4. Content Marketer
Content marketing is basically creating different contents for the online world through blogs, articles and videos in a creative way so that it reaches the wider audience. A good content is very essential to target the mass audience. The tasks of a content marketer includes managing a blog, creating campaigns, copywriting, guest blogging, PR, and video creation.
5. Email Marketer
Email marketing is basically sending newsletter and other updates and information about your business to your customers by getting their email ids and getting them subscribe to your newsletter. An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications. Their
aim is to bring brand awareness and make a name and survive in the competitive market.
6. Web Developer
The web developers job is to create a brand new website to establish the beginning of a business. Their responsibilities are to maintain the features and look after the website as a whole. This involves experience in graphic designing as well as programming to establish the company to the audience in a creative manner and also keep the website up to date to generate sales through brand awareness.
7. Graphic Designers
Graphic designers use their artistic abilities to communicate ideas about a product or business to the target audience, they play a major role in advertising and branding. Their work is to create and design materials that are suitable for the company’s ideologies and establish a creative direction for the company and create a brand through the graphic designing softwares.
8. SEM Analyst
SEM Analyst is one of the in demand online marketing jobs. This is basically paying the social media platform to showcase the ads of your business to the potential audience, and an SEM Analyst should be aware of campaign creation and the pschycology behind the consumer clicks to ace their work in this
SALARY RANGE OF THESE PROFESSIONALS: – (per annum)
Role Years of exp Salary
1.Digital Marketing Manager- 4-8yrs 6-10 lakhs
2.Search Engine Optimizer- 5-8yrs 3.5-6.6 lakhs
3.Social media marketer- 0-3yrs 1.5-3.5 lakhs
4.Content Marketer- 2-yrs 3-7 lakhs
5.Email Marketer- 1-2yrs 4 lakhs
7.Graphic Designers 4-9yrs 3 lakhs
8.SEM Analyst 1-2yrs 2.5lakhs
Graph showing the growth of digital marketing in the past few years
THE INTERNET GROWTH RATE IN RECENT YEARS:
| Dec, 2015 | 3,366 millions | 46.4 % | Internet World Stats | |
| Dec. 2016 | 3,696 millions | 49.5 % | Internet World Stats | |
| Dec 2017 | 4,156 millions | 54.4 % | Internet World Stats | |
| Dec 2018 | 4,313 millions | 55.6 % | Internet World Stats | |
| Jun, 2019 | 4,536 millions | 58.8 % | Internet World Stats | |
| Dec, 2020 | 5,053 millions | 64.2 % | Internet World Stats | |
| Mar, 2021 | 5,168 millions | 65.6 % | Internet World Stat |
Internet users are currently growing at an annual rate of 5.7 percent, which is an average of more than 7,00,000 new users each day.
The internet has been growing more than ever before with the statistics above, it is evident that more and more people are getting access to the web and its users are multiplying double and triple in the recent years. It is expected to hike more in the next few years as well. So with these advancements in the web, more businesses have come online in which digital marketing is an essential tool to get these businesses recognized by the public and raise their income standards.
With the increase growth in the internet there is even more increased opportunity in the world of digital marketing, more people are learning digital marketing to not only provide their knowledge and service to help people but also use it to increase their own personal branding as well. So it is the best time to start learning digital marketing to grow your skills and income.
How to Start Your Career in Digital Marketing
First enroll yourself in a digital marketing course to learn the basics of it. Do check out our course offered by Digital John to get the best learning and practical experience in digital marketing.
If paid courses are not affordable then you can try the various free courses offered by Google, Facebook, Hubspot etc.. to get an understanding of digital marketing.
Then go ahead to practice these skills by doing internships with companies were they will provide training in which you can gain a practical knowledge in the field. Then create your own website and built your personal branding to gain the customers trust. You can even do freelancing to learn more as well as earn doing part time works.
Conclusion
Hope you got an idea about the scope of digital marketing and the various opportunities it offers to the people it has a tremendous scope in the coming years and everyone needs to have a good understanding about this field to improve their careers in a better way. Do follow Digital John blogs to get a better understanding about the various aspects of digital marketing.
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