Digital Marketing

Scope of Content Writing in India

Published

2 years ago

August 27, 2022

Digital John

Table of Contents

1. What is the Role of Content Writing in India?

Although Scope of content writing in India has been a buzzword for several years, it is not new. Content is a way of communicating information, and we have been communicating in various forms for aeons. Our communication methods and platforms have evolved dramatically over the last two decades. A content writer is someone who creates original content and presents it in a way that others can understand. You are a content writer if you have created Facebook posts, written a blog, or tweeted. Of course, being a professional content writer entails more. However, we all do what a professional content writer does.

2. What do Content Writers Do?

Content writers conduct research on the topic that has been assigned to them. Information gathering and research is an important part of content writing and takes more time than writing an article.
For information that is not readily available online, content writers may conduct interviews and read academic papers. Sometimes content strategy is part of their job.
Content writers must also be content curators. This means they must be familiar with all sources of interesting and credible information. They can either re-post them or collect them in one place for readers.
Content writers can specialize in a variety of platforms. A content writer could write for business blogs, websites, corporate communication, PR articles, product descriptions, and so on.
Content is also created for videos and podcasts, which are now popular forms of media. A content writer can also be hired based on his or her knowledge of a specific topic.
Some content writers specialize in areas such as eCommerce, technology, health and beauty, finance, and so on.

3. The Importance of High-Quality Content

Traditional marketing rules have been altered by digital marketing. A professional content writer must create engaging content that entertains readers to take the desired action. Digital marketing is built around content.

Marketers no longer invest in invasive marketing such as distracting banners and print ads because people totally ignore them. The emphasis is on providing value-added content to attract the target market.

This new strategy is built around content. Businesses want to give their prospects a lot of valuable content before asking them to buy their products.

4. Types of Content Writing in India

1. Writing Technically

Technical writing has a huge market in India, particularly in IT-heavy cities like Bangalore and Mumbai. The process of expounding on the technical functions and demands of a commodity or machine is known as technical writing. Before confirming and writing the information to be submitted, extensive research on the entity is required. Based on their resumes and experience, technical writers are paid very well. A skilled technical writer can earn up to a lakh for their services to the industry.

2. Blogging

Many business websites in India rely on content bloggers to provide information and knowledge. Blogging, one of the best content writing fields, is widely used by businesses to increase preference and drive sales. Blogs are SEO-friendly, with keyword-rich phrases that help build a loyal fanbase via search engine results. Blogging produces primarily freelance results, and pursuing this as an independent field is difficult. The scope of content writing refers to content bloggers who want to create high-quality content that their audiences will value. An aspiring content writer may have a degree in any field of study and be fluent in English.

3. Journalism

In India, journalism has huge potential, and the country cannot function without the ambitious and professional assistance of journalists. Journalism is one of the best content writing fields, with different genres based on personal preferences. From sports journalism to investigative journalism, India appears to have a taste for every type of journalism. Working conditions for journalists vary by company, with an 8-hour minimum requirement. This field of content writing focuses on acquainting audiences with current events rather than creating information. Journalistic articles must be formal and question-free. There is a high demand for content proofreaders and content editors in India, so many can apply.

4. E-Commerce

Many e-commerce businesses want their customers to buy their products, but this is not an easy task. Consumers do not appear to trust them, despite their excellent marketing tactics. Customers trust reviews and comparison articles far more than any other information provided during an advertisement or campaign. This is where content writers come in; they use their writing skills to persuade the audience through reviews and short motion pictures to do the same. Such options are available through well-known e-commerce companies such as Amazon, Flipkart, Myntra, and others.

5. Digital Market Industry

All businesses and organizations require the services of a digital marketing agency because the agency helps the business grow and establish its brand’s presence in the market. Brand promotion and public awareness are aided by the digital marketing agency. This is achieved through the use of critical capabilities and services such as content marketing, email marketing, SEO marketing, and social media marketing. A content writer must provide all of the services required for a digital marketing company.

6. Copywriting

Copywriting is a hugely popular content writing field in India. Among the other entries on our list, this field has the most capacity. Copywriters are needed in every field in India, from digital marketing to advertising. It is impossible to stay focused and read the following content with interest without copywriting. With attention-grabbing content, it keeps audiences anticipating new ideas and knowledge. Copywriters may be required to have a degree in mass media advertising or English literature. They must be creative and have distinct thought processes in their writing. Copywriters write content for sales copies, advertisements to increase the sales.

7. Academic author

Academic writers are essential assets in a country with the most innovative people and a strong emphasis on education. They aim to provide students with information that will pique their interest and knowledge in the long run. Academic writers must have a PhD, be well-versed in the subject, and have practical experience. In India, the scope of content writing for academic writers is mediocre. PhD holders have easy access to writing books and e-books that students use as reference material.

According to TOI Content writer fresher salary starting from 15000 and for the experienced candidate can earn up to 40,000 to 50,000.

If you want to start career in Content Writing field, then join in our Content Writing course

Next batch starts from 1st October 2022.

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

The Booming Scope of Digital Marketing in Hyderabad

Published

9 months ago

August 17, 2023

Digital John

The Booming Scope of Digital Marketing in Hyderabad

Table of Contents

Digital marketing has been growing by leaps and bounds in cities across India, and Hyderabad is no exception. Scope of digital marketing in Hyderabad is huge. No doubt about it. As more and more businesses realize the power of digital marketing for reaching and engaging with their target audience, the demand for skilled digital marketing professionals has skyrocketed in Hyderabad.

As the owner of Digital Badi, a leading digital marketing training institute in Hyderabad, I have witnessed first-hand the tremendous growth in digital marketing jobs and career opportunities in the city. In this blog, I’ll give you a in-depth look at why Hyderabad offers such great scope for building a successful career in digital marketing.

An Overview of Digital Marketing in Hyderabad

Hyderabad has established itself as a major IT and startup hub over the past decade. The city is home to companies like Microsoft, Google, Facebook, Amazon and more. In addition, there are thousands of startups operating in the city across various sectors.

Naturally, this thriving entrepreneurial ecosystem has led to a surge in demand for digital marketing skills. Businesses in Hyderabad have realized that digital marketing is essential for reaching their target audience online and driving business growth.

The most in-demand digital marketing skills in Hyderabad are:

Whether you are looking for a job at a company or agency, or want to offer digital marketing services as a freelancer, there are ample opportunities available in Hyderabad.

Salaries for digital marketing professionals have also increased substantially over the past few years. The average salary for a digital marketer in Hyderabad is ₹5-7 lakhs per annum. With some experience under your belt, you can expect to earn ₹10 lakhs or more per year.

Why is Digital Marketing Booming in Hyderabad?

There are several factors that have led to the rapid growth of digital marketing jobs and careers in Hyderabad:

1. Thriving Startup Ecosystem

Hyderabad has established itself as the startup capital of India. The city has the third highest number of startups in India after Bangalore and Mumbai. These young companies are more receptive to leveraging digital marketing for getting traffic, generating leads and boosting sales.

Startups in Hyderabad are on the lookout for digital marketers who can help them with right from market research & planning to executing campaigns across channels like social media, SEO, PPC, and mobile. This creates ample job opportunities for digital marketing professionals in the city.

2. Presence of IT/Tech Companies

As mentioned earlier, Hyderabad has emerged as a major IT hub with offices of leading technology companies like Google, Facebook, Microsoft etc. These companies have an in-house marketing team with several digital marketing roles.

Technology companies also often work with digital marketing agencies for managing aspects like search, social media marketing and online reputation management. Professionals with the right skills can build a successful digital marketing career working with tech clients.

3. Government Initiatives

The Telangana government has launched various initiatives like T-Hub, WE Hub, TWorks etc. for boosting the startup ecosystem. The government has also partnered with Google to provide digital marketing training to youth and entrepreneurs.

Such initiatives that promote digital adoption among businesses also indirectly fuel the demand for digital marketing professionals and create more job opportunities in this field.

4. Digital Transformation of Businesses

From small businesses to large enterprises, companies across sectors in Hyderabad are embracing digital – launching websites, selling online, advertising on digital platforms and more. Even traditional businesses like real estate, healthcare, education institutes are now leveraging digital marketing.

This growing digital adoption by enterprises in Hyderabad is contributing to the rising demand for digital marketers. Businesses want dedicated digital marketing talent to help them formulate strategies, manage campaigns, track performance and generate ROI.

5. Availability of Training & Talent

Hyderabad has quality training institutes like Digital Badi that provide specialized training programs in digital marketing. Local colleges are also incorporating digital marketing subjects into their management and IT curriculums. This is helping produce qualified talent to meet the industry demand.

Besides, many professionals in fields like marketing, advertising, IT and MBA switch to digital marketing roles, given better prospects. The availability of such skilled talent in Hyderabad makes it easier for companies to fulfill their digital marketing requirements.

Lucrative Career Options in Digital Marketing

The massive demand for digital marketing skills in Hyderabad has opened up many lucrative career opportunities for professionals in this field. Let’s look at the top digital marketing job roles you can pursue:

Digital Marketing Manager

As a digital marketing manager, you will be responsible for developing strategies to boost brand awareness, traffic, leads and sales. You will also oversee the end-to-end execution of digital marketing campaigns across various channels.

In a startup, the digital marketing manager may be a one-man army managing everything. In bigger companies, you may supervise a team of specialists for different functions like SEO, Social media, Email marketing etc.

SEO Specialist: Scope of digital marketing in Hyderabad

SEO (Search Engine Optimization) specialists help businesses improve their visibility on search engines like Google and Bing. Your job will involve doing keyword research, optimizing website content, fixing technical issues on site, building high quality backlinks and tracking rankings.

As an SEO expert in Hyderabad, you can work with digital marketing agencies or as an independent consultant.

Social Media Marketing Expert

Every brand today wants to leverage platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn to reach and engage with their audience. As a social media marketing pro, your job will be to create engaging content for social media, run paid campaigns, track performance, manage online reviews and more.

From devising content strategies to analyzing data, social media marketing involves a variety of roles you can specialize in.

PPC Specialist

PPC refers to Pay Per Click advertising on search engines and social media platforms. As a PPC expert, your core responsibility will be managing PPC campaigns end-to-end – from keyword research to creating ads to tracking conversion.

You will be expected to optimize campaigns to maximize clicks and minimize cost per click. This is a purely data driven role ideal for those who love analytics.

Digital Marketing Content Creator

Great content remains at the core of successful digital marketing. As a content specialist, you will be creating well-researched and high quality content assets like articles, whitepapers, ebooks, videos, infographics, guides, presentations and more.

Based on your skills and interests, you can create content for specific mediums – like writing for blogs, making videos, designing visual assets etc.

Web Analyst

Digital marketing campaigns result in tons of data related to website traffic, leads, sales, costs and so on. Web analysts use tools like Google Analytics to extract actionable insights from such data to inform business decisions and optimize digital marketing efforts.

Strong analytical skills and knowledge of data analytics tools are must-haves for succeeding in this role.

The above are just some of the high demand digital marketing roles available in Hyderabad. Some other profiles you can consider include email marketing specialist, marketing automation expert, digital media planner, web designer and more.

Salary Trends for Digital Marketing Jobs in Hyderabad

The rising demand for qualified digital marketing professionals in Hyderabad has led to very attractive salary packages for roles in this field.

Here’s a look at the typical salary range for top digital marketing job profiles in Hyderabad:

Digital Marketing Manager: ₹5 – 12 lakhs per annum
SEO Specialist: ₹4 – 8 lakhs per annum
Social Media Marketing Expert: ₹4 – 10 lakhs per annum
PPC Specialist: ₹4.5 – 10 lakhs per annum
Digital Marketing Content Creator: ₹3 – 6 lakhs per annum
Web Analyst: ₹3.5 – 8 lakhs per annum

Salaries in digital marketing depend on several factors like your experience, skills, certifications, company you work with and more. The above figures indicate the average salary ranges, but higher salaries are possible for senior roles and professionals with niche skills.

Overall, a career in digital marketing promises very high income potential provided you build expertise in the right skills.

Top Digital Marketing Skills to Build a Successful Career

To fully leverage the booming digital marketing job market in Hyderabad, make sure to build expertise in the following skills:

Digital Marketing Strategy – Ability to create targeted strategies for clients based on market research and goals.

Search Engine Optimization – Expertise in optimizing websites for higher search engine rankings.

Search Engine Marketing – Experience in PPC advertising and campaign optimization for Google/Bing Ads.

Social Media Marketing – Excellence in crafting engaging social media content and running ads on platforms like Facebook, Instagram etc.

Content Creation – Skills to develop all forms of content – articles, videos, infographics, ebooks etc.

Email Marketing – Understanding of email marketing strategies and experience with email automation platforms.

Web Analytics – Expertise in using tools like Google Analytics to derive actionable insights from data.

Google Certifications – Getting certified by Google in areas like Google Ads, Google Analytics etc. is a huge plus.

Digital Marketing Tools – Proficiency in using popular digital marketing tools and software platforms.

Communication & Presentation Skills – Ability to communicate digital marketing plans and insights effectively to clients.

Project Management Skills – Expertise in collaborating with team members, managing timelines and delivering projects.

By acquiring the above in-demand skills through specialized training, you can establish a successful and lucrative career in digital marketing in a thriving hub like Hyderabad.

How Digital Badi Can Equip You for a Digital Marketing Career

At Digital Badi, our flagship Certificate program is designed to help you master the most sought-after digital marketing skills and become job-ready.

Here’s a quick look at how we deliver comprehensive digital marketing training:

Industry Aligned Curriculum – Our curriculum is designed based on the latest digital marketing job requirements and industry standards.

Specialized Modules – You will undergo specialized training in different aspects like search marketing, social media marketing, content marketing, analytics, paid advertising and more.

Live Projects – Get hands-on experience by working on real-world digital marketing projects for brands.

Certification Programs – Option to do certifications like Google Ads, Google Analytics, HubSpot etc. during the program.

Expert Educators – Leading digital marketing experts guide you through interactive instructor-led online sessions.

Job Preparation – Get assistance with resume building, mock interviews and access to recruitment partners.

Flexi Scheduling – Attend sessions as per your convenience during weekdays, weekends or evenings.

The 2 months Digital Marketing Certification program provides end-to-end training required to launch a successful digital marketing career even if you are a complete beginner.

Start Your Digital Marketing Career in Hyderabad Now!

Hyderabad offers a world of opportunities for digital marketing professionals to build expertise, earn attractive salaries and grow their careers.

The demand for qualified digital marketers will continue to surge as more companies adopt digital platforms. There has never been a better time than now to get trained in digital marketing skills and be career ready.

I highly recommend aspiring digital marketers in Hyderabad to enroll in Digital Badi’s industry-recognized Certificate program to kickstart their career in this highly rewarding field.

You will acquire in-depth digital marketing knowledge, get hands-on project experience and one-on-one career mentoring from experts. We will equip you with all the right skills and provide placement assistance to help you succeed.

If you have any queries regarding our courses or want to know more about building a digital marketing career in Hyderabad, feel free to contact us. Our education advisors will be happy to guide you.

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

Best Digital Marketing Trainer in Hyderabad

Published

9 months ago

August 17, 2023

Digital John

Table of Contents

Who is the Best Digital Marketing Trainer in Hyderabad?

If you’re looking to launch or grow your career in digital marketing, finding the right trainer in Hyderabad is key. With so many options out there, it can be tough to identify who truly is the best of the best when it comes to digital marketing training.

Well, look no further – because in my humble opinion, I’m Hyderabad’s top expert when it comes to digital marketing corporate training. Allow me to introduce myself.

My Name is Digital John – The Leading Digital Marketing Trainer in Hyderabad

Hi there! I’m Digital John, Founder of Digital Badi and a seasoned digital marketing professional with years of experience both practicing and teaching digital marketing. I’ve been providing specialized digital marketing training here in Hyderabad since 2018.

Over the years, I’ve trained thousands of students through online and offline courses. My training methodology is hands-on and practical, focused on real-world application over theory. The proof is in the pudding – many of my students have gone on to launch successful careers in digital marketing.

But I’m getting ahead of myself! Let me tell you more about why I believe I’m the cream of the crop when it comes to digital marketing training in Hyderabad.

Why I’m Convinced I’m Hyderabad’s #1 Digital Marketing Trainer

I don’t say this to brag – but because I’m confident my experience, credentials, teaching methodology, and student results make me uniquely qualified as Hyderabad’s top digital marketing trainer.

Here’s why I stand out from the competition:

Unmatched Experience & Credentials

5+ years specifically providing digital marketing training here in Hyderabad. That’s more specialized experience than most trainers in the city have.
MBA in Marketing from a leading business school, so I have strong foundational knowledge.
2 years experience as a Digital Marketing Manager at a top firm before focusing on training. So I know firsthand what skills matter in the real-world.
40+ digital marketing certifications under my belt and counting, so I’m always upgrading my own skills.
Meta Certified Digital Marketing Trainer – I’m one of the few with this prestigious credential in Hyderabad.

You won’t find many other trainers in Hyderabad who can match this level of specialized experience in both digital marketing practice and training. The proof of my expertise is in the results…

Successful Student Outcomes

Like I said earlier, you can judge a digital marketing trainer by the success of their students. And mine speak for themselves:

Hundreds of students have landed digital marketing jobs at top companies here in Hyderabad after taking my training.
Many students have gone the freelancing route and now offer digital marketing services successfully to businesses across India.
I’ve trained numerous startup founders and existing business owners who have used digital marketing to grow their ventures after taking my courses.
Top firms like GAIL have hired me to provide corporate digital marketing training for their employees.

You don’t need to take my word for it either. Here are just a couple of success stories from students:

Digital John Sir helped me to upgrade and took me to the next level. Before completing my course I got an internship offer from one of the MNC and I am so thankful to John sir. If you want to learn digital marketing course in Hyderabad, then consider Digital John
– Sindhuja (Working in Zoho Company now)

What I like about Digital John’s teaching style is he doesn’t overhype the process. He simplifies it, gives real-life examples. He also gives very clear information on how a particular process creates ripple effect with respect to your brand awareness. Overall, I totally enjoyed my learning experience and I would definitely recommend
– Sahithya Srinivas (CEO, Binge Club)

The proof is out there – just look at the successful careers my past students have built for themselves after taking my training programs. That’s the ultimate benchmark for any digital marketing trainer.

Watch few video testimonials

Effective Teaching Methodology

It’s not just my credentials and student results that set me apart. My hands-on teaching style and customized course curriculum are a cut above the rest.

Providing digital marketing classroom training in Hyderabad

Here are some of my key training methodology strengths:

Practical focus: I emphasize real-world application over theory. Each student works on live digital marketing projects.
Customized curriculum: I tailor course topics to each student’s goals and needs.
Up-to-date strategies: I constantly update course content to cover the latest and greatest digital marketing strategies.
Engaging delivery: I incorporate interactive elements like case studies, Q&As, and role playing to bring lessons to life.

Students learn best by doing – so that’s my philosophy. Every student gets hands-on experience actually running digital marketing campaigns. This builds tangible skills and also gives them projects to showcase to future employers.

The Digital Marketing Training Topics I Cover

My digital marketing courses cover all the key topics and skills every digital marketer needs to succeed. Here’s a quick overview of some of the main areas my training programs dig into:

Search Engine Optimization (SEO)

Keyword research
On-page optimization
Technical SEO
Local SEO
Link building

Pay-Per-Click (PPC) Marketing

Google Ads
Facebook & Instagram Ads
PPC strategy and setup
Bid management
Conversion tracking

Social Media Marketing

Facebook marketing
Instagram marketing
LinkedIn marketing
YouTube marketing
Twitter marketing

Content Marketing

Content strategy
Blog writing
Video content creation
Podcasting
Email marketing

Web Analytics

Google Analytics
Dashboard creation
Goal tracking
A/B testing
Reporting

And Much More!

Influencer marketing
Affiliate marketing
Marketing automation
Conversion rate optimization
SEO copywriting

This comprehensive curriculum covers everything today’s digital marketer needs – from hard skills like PPC to soft skills like copywriting.

The exact topics covered depend on each student’s specific goals. The training is customized, after all!

Why I’m Your Best Choice for Digital Marketing Training

By this point, I hope I’ve made a strong case for why I believe I’m the top choice for digital marketing training in Hyderabad and surrounding areas:

Proven experience: 5+ years specifically providing digital marketing training in Hyderabad sets me apart.
Exceptional credentials: Including an MBA in Marketing and over 40 certifications.
Successful students: Many have landed careers or grown businesses after my training.
Customized training: Each student works on real projects tailored to their goals.
Up-to-date strategies: I constantly refine my curriculum to teach the latest tactics.
Engaging delivery: My fun-filled interactive teaching style brings digital marketing to life.

Don’t just take my word for it. The proof is out there in the stellar careers past students have built after taking my courses.

If you’re looking to launch or advance your career in digital marketing – whether through employment or starting your own agency/business – I’m confident my training can unlock your future.

Awards

I received Vidya Ratna award from Govt of Telangana
I received Pride of Hyderabad Award from Vishwanath Channappa Sajjanar Garu
I received Vande Bharat Award from Govt of Telangana

Award taken for providing best digital marketing training for rural students in Telangana

Next Steps to Advance Your Digital Marketing Career

If I’ve piqued your interest, here are a few next steps to learn more about my digital marketing training:

Browse my website to check out digital marketing course in hyderabad details, curriculum, and student testimonials.
Follow me on Facebook & Instagram to see student success stories and digital marketing tips.
Reach out by phone or email so I can learn more about your career goals and advise the ideal training options. (+91-7702059834 or bairapagajohn@gmail.com)
Check out my YouTube channel for a preview of my digital marketing training style through some free video lessons and tutorials.

I’m thrilled to have the opportunity to help unlock careers for even more digital marketing students and professionals here in Hyderabad. Don’t let this opportunity pass you by – take that first step and get in touch today!

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing

What are the Job Opportunities After Completing a Digital Marketing Course?

Published

9 months ago

August 16, 2023

Digital John

Job Opportunities After Completing a Digital Marketing Course

Table of Contents

Job Opportunities After Completing Digital Marketing course

Hey everyone! This is John, founder of Digital Badi. In this post, I’ll overview the top digital marketing job roles you can pursue after completing our certification course.

With businesses rapidly adopting digital channels, demand for skilled digital marketing professionals is surging. As per LinkedIn’s 2022 Emerging Jobs Report, digital marketing jobs have grown over 100% annually in India!

Job opportunities after digital marketing: Because of the high demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise, which can help you enhance your salary.

Let me give you an idea of the diverse career paths you can take with digital marketing skills:

Digital Marketing Executive/Manager

This is one of the most popular and lucrative roles you can aim for as a digital marketing fresher or professional.

Digital Marketing Executives conceptualize and execute campaigns across channels like SEO, social media, email, PPC ads, content marketing, and more. You get to manage end-to-end strategy and activation.

With 3-5 years of experience, you can progress to a Digital Marketing Manager role with more autonomy and responsibility. Managers oversee a team and digital marketing budgets.

The job involves things like:

Developing integrated digital strategies
Implementing multi-channel campaigns
Tracking KPIs and optimizing based on data
Driving brand awareness, traffic, leads, and sales
Overseeing content production
Managing junior executives and agencies

This role provides the perfect mix of creativity and analytics. You get to brainstorm innovative campaigns and also track ROI.

SEO Executive/Manager

SEO (search engine optimization) is a fast-growing sub-domain within digital marketing.

As an SEO executive or manager, you oversee activities like keyword research, on-page optimization, technical SEO, content creation, link building, and monitoring rankings.

You’ll work closely with content and web development teams. The focus is on optimizing websites/apps to improve their visibility and rankings on search engines like Google and Bing.

Social Media Manager

Social platforms are essential in digital marketing plans today. Brands constantly need creative people to manage their social media presence.

As a social media manager, you oversee your brand’s social media strategy and presence across platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest etc.

Your role involves creating engaging social content, running campaigns and ads, analyzing performance data, collaborating with influencers, managing communities and more.

PPC Specialist

PPC or Pay Per Click involves running ads on search engines and social media platforms. Skilled PPC specialists are in high demand.

As a PPC expert, you will manage ad campaigns on Google Ads, Bing Ads, Facebook, Instagram etc. This includes things like managing bids, optimizing ads, A/B testing ad creatives, leveraging targeting options, and tracking ROI.

Email Marketing Specialist

Email marketing is still highly effective for customer engagement and retention.

Email marketers handle everything from designing email campaigns, writing compelling content, segmenting audiences, automating workflows, sending blasts, optimizing deliverability, and tracking performance.

This role mixes copywriting skills with data-driven optimization. You get to directly impact metrics like open rates, click rates, conversions, and revenue through email campaigns.

Web/App Analytics Manager

Every website and mobile app requires in-depth analytics to derive user insights.

As a web or app analytics manager, you’ll be responsible for tracking key metrics, optimizing user funnels, implementing tagging, segmenting users, visualizing data, identifying trends and opportunities, and driving growth.

Content Marketing Specialist

Content marketing involves creating blogs, articles, guides, videos, and other content formats to attract and retain users.

As a content specialist, you research topics, produce content briefs, write blogs/articles or scripts, promote content across channels, and track content performance. This role requires strong writing skills coupled with data-driven optimization.

Let me also give you an idea of salary ranges based on my industry experience:

Digital Marketing Freshers – ₹2.5-3.5 LPA
Executives (2-4 years) – ₹5-8 LPA
Managers (5+ years) – ₹10-15 LPA

Top companies like Accenture, Capgemini, Dell, TCS, Cognizant, and Tech Mahindra regularly hire digital marketing professionals. Other sectors like ecommerce, healthcare, finance, and education also recruit digital marketers.

I hope this gives you a good overview of the diverse options you have after completing a digital marketing certification or course. The industry demand and rewards are high for skilled digital marketers.

Do share in the comments if you have any other questions. I’m always happy to guide you on building a rewarding digital marketing career!

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.