Hey folks, this is John again from Digital Badi! In this post, I’ll provide an overview of an interesting messaging platform called Collect.chat and how it can amplify your digital marketing efforts through best lead generation methods. You may wonder what is collect chat? It is a tool interacts with your website visitors and collects contact information of the visitors through chatting.

Collect.chat aims to help businesses boost sales and leads through engaging website chat conversations.

We’ve started exploring Collect.chat for some of our ecommerce clients to provide personalized browsing assistance. Let’s look at some of its capabilities:

Chat Widget Integration: What is Collect Chat

Collect.chat provides a customizable chat widget that can be seamlessly integrated across your website pages.

Useful customization options include:

• Widget position – left, right, top, bottom etc
• Color scheme matching brand guidelines
• Custom images and avatar
• Default greeting text
• Chat initiation – pop up or not

This allows setting up an on-brand chat experience easily without needing development help.

Live Chat

Once visitors initiate chat, Collect.chat facilitates real-time conversations:

• Chat agents can send canned quick responses
• Switch to typing customized responses
• Transfer chats to other team members
• Share images, files and links in chat

Real-time assistance improves customer experience and conversions significantly.

For an ecommerce store, we provided proactive browsing assistance during checkout which increased average order values by 19%!

Chatbot Conversations

Collect.chat has an AI chatbot to automate common conversations:

• Answer FAQs automatically
• Share product catalogs, brochures etc
• Provide contact and support details
• Link to relevant pages or kick off workflows
• Escalate to human agents when needed

This allows responding to common queries 24/7 without agent availability.

Lead Capture Forms

Lead capture forms can be added to chat conversations:

• Initiate form automatically based on chat content
• Pop up forms when chat is closed
• Custom form fields like name, email, phone no.
• Save submissions as leads and customer profiles

Capturing lead data during chat is invaluable for sales follow up.

CRM Integrations

Collect.chat integrates tightly with popular CRMs like:

• HubSpot
• Salesforce
• Zoho
• Freshworks

Chat data can update CRM profiles in real-time. Past chats are also logged within the CRM for reference.

This provides broader context during sales conversations.

Team Collaboration

Useful team features include:

• Agent status setting like online, offline, away
• Transferring chats to appropriate teammates
• Chat monitoring for assisting agents
• Shared inbox to handle common queries

This allows efficient collaboration between agents for seamless customer service.

Chat Analytics

In-depth analytics are provided on elements like:

• Number of chats and missed chats
• Chat initiations by page
• Most common questions asked
• Chat resolution times
• Customer satisfaction scoring

These insights help manage resources and optimize chat experience.

Why Collect.chat is Critical for Digital Marketing

In summary, Collect.chat enables:

• Installation of customized chat widgets
• Real-time and AI-powered conversations
• Lead capture forms for conversions
• CRM integration for customer context
• Team collaboration capabilities
• Robust analytics to refine approach

For any business prioritizing customer experience and conversions, Collect.chat is a must-have messaging platform.

I recommend exploring it through their free trial. Collect.chat can significantly amplify your digital marketing success. Let me know if you have any other questions!

Join our digital marketing course in Hyderabad and Master the digital marketing subject.

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Hey folks, John here again from Digital Badi! In this post, I’ll provide an overview of the powerful marketing toolkit SEMrush and how it can amplify your digital marketing efforts.

What is SEMrush?

SEMrush provides robust SEO, PPC, content marketing, and competitive analysis capabilities under one roof. It aims to be an all-in-one digital marketing toolbox.

We leverage SEMrush extensively for activities ranging from keyword research to brand monitoring and PR outreach. Let’s explore some key features:

SEO Keyword Research

SEMrush offers access to its huge keyword database and search metrics for better SEO targeting:

• Monthly search volume and trends
• Keyword Difficulty scores
• Competing domains
• Related keywords and questions
• Search ad bid estimates and competition

These insights help identify the best SEO keywords to focus on content creation and optimization efforts.

For example, using SEMrush we uncovered “dental implants problems” as a valuable low competition term for a client clinic. Optimizing for it drove a 36% increase in organic leads within 2 months!

Backlink Analysis

SEMrush allows analyzing the backlinks of any website with metrics like:

• Total backlinks
• Referring domains
• Toxic backlinks
• Linking domains by industry/location
• Anchor text usage

These insights help assess competitors’ link building strategies and identify link acquisition opportunities.

Rank Tracking

You can track website rankings for target keywords across Google and 150+ other search engines through:

• Current ranking positions
• Historical rankings graphs
• Ranking alerts
• Location and device tracking
• Click-through rates

Continuous rank tracking helps diagnose SEO issues quickly and improve rankings.

Content Audit and Gaps

SEMrush audits your existing content and reveals gaps in topics relative to competitors and industry.

This highlights content development opportunities around questions and keywords your site should be targeting but isn’t currently.

For one client, the content gap analysis showed competitor sites ranking for “wordpress loading speed optimization” tips while their site had zero relevant content. Creating an optimized tips guide targeting that keyword drove 2500+ new organic visitors a month!

Site Audit

A comprehensive technical SEO audit can be done to diagnose issues like:

• Duplicate content
• Crawl errors
• Broken backlinks
• Security weaknesses
• Page speed optimizations

Fixing these site health issues is invaluable for maintaining and improving rankings.

PPC Keyword Research

Robust data is provided for paid search campaigns like:

• Search ad bid estimates
• Competition for keywords
• Click-through rates
• Top ad copy and landing pages

This helps build an optimal PPC keyword list and devise targeting strategies.

Competitor Research

You can thoroughly research competitor digital marketing strategies through:

• Rankings and traffic sources study
• Backlink analysis
• Ad copy research
• Content promotion tracking
• New strategies monitoring

These provide a blueprint for leapfrogging competitor efforts in areas like content, backlinks, PPC, and social media marketing.

Metrics-Driven Content Planning

SEMrush gives data-backed recommendations for content development through:

• Untapped high potential topics
• Content gap analysis
• Keyword research and traffic estimates
• Competitor benchmarking

This takes guesswork out of content planning and helps drive growth.

Why SEMrush is Indispensable for Digital Marketing

In summary, SEMrush provides expansive SEO, PPC and content marketing capabilities:

• Discover high value keywords for organic and paid campaigns
• Analyze competitors’ strategies and backlink profiles
• Track website rankings and fix technical issues
• Uncover content gaps to target
• Research ad copy and landing pages
• Thoroughly audit website for SEO and security
• Plan content backed by data and metrics

Whether you handle marketing in-house or at an agency, SEMrush should definitely be in your martech stack. It integrates seamlessly with Google Analytics, Search Console, ads platforms, and more.

I recommend exploring SEMrush through their free trial to experience the power firsthand. Let me know if you have any other questions on leveraging it for your digital marketing success!

We are providing the best digital marketing course in Hyderabad. Online and Offline training available.

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Hey folks, John here again from Digital Badi! In this post, I’ll provide an overview of the powerful website crawler Screaming Frog SEO Spider and how it can amplify your SEO efforts.

What is screaming frog

Screaming Frog allows comprehensive auditing of websites for technical SEO best practices. It provides invaluable data to diagnose issues negatively impacting organic rankings and site health.

We use Screaming Frog extensively during SEO audits for clients. Let’s explore some of its key capabilities:

In-Depth Site Crawls

Screaming Frog can deeply crawl websites up to 1 million URLs to analyze every aspect including:

• Pages, images, CSS, JS, XML sitemaps
• Redirect chains and status codes
• Links, anchors, alt tags
• Headers, response codes, caching
• Crawl errors and broken links

This reveals critical issues that Googlebot also faces when crawling sites.

Customized Audits

Granular controls exist to customize crawls for specific audits like:

• Page speed analysis
• Security audits
• HTML validation
• Duplicate content checks
• Link audits
• Mobile friendliness checks

Fine-tuning crawls allows heavy focus on issues impacting performance.

Data Visualization and Reporting

Crawl results can be visualized through features like:

• Tree maps of largest pagesize, response codes etc
• Graphs of most linked pages, images without alt text etc
• Tables highlighting crawl errors, duplicate content issues etc

This simplifies analyzing huge crawl datasets and identifying optimization areas.

Site Exploration and Inspection

Every individual page and file crawled can be inspected through:

• Page content, HTML, headers, response codes
• Images and resources loaded
• Links pointing to and from the page
• Page speed metrics and size

In-depth inspection helps diagnose specific page-level issues precisely.

Comparison Against URLs List

Crawl results can be compared against a list of target pages to analyze:

• Pages with issues like duplicates, technical errors
• Pages not being crawled and indexed
• New pages missing meta info and content

This helps define the scope of issues affecting important pages.

Change Tracking Over Time

Running periodic crawls allows tracking changes in key metrics like:

• New pages added or removed
• Increase or decrease in crawl errors
• New links, lost links
• Changes in page speed

Ongoing change monitoring ensures critical SEO aspects don’t regress over time.

Exporting Data and API Integrations

Crawl data can be exported into reports and integrated with other platforms like:

• Excel, Google Data Studio, Google Sheets
• BigQuery, JavaScript, PHP etc
• SEO tools like Ahrefs, SEMrush, Moz

This enables further analysis, dashboards and workflows.

Why Screaming Frog is Essential for SEO

In summary, Screaming Frog provides expansive capabilities to:

• Crawl all pages and assets of large websites
• Customize crawls for specific audits
• Visualize and report on key metrics and issues
• Inspect individual pages deeply
• Compare against target URL lists
• Track changes over time
• Export and integrate data with other platforms

For both in-house SEO teams and agencies, Screaming Frog is an essential website auditing tool. They offer a free version allowing 500 URL crawls.

I highly recommend every serious SEO practitioner try Screaming Frog to analyze and optimize website health. It will uncover issues you likely didn’t realize before that impact organic rankings and traffic. Let me know if you have any other questions!

We are providing the best digital marketing course in Hyderabad through classroom training and online training. Call us for Admissions 9573439404

Digital John

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.