Digital Marketing Tools
What is Ahrefs? How it is Useful in Digital Marketing?

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What is Ahrefs?How it is Useful in Digital Marketing?
Hey everyone! This is John, founder of Digital Badi where we provide training on digital marketing tools like Ahrefs.
In this post, I’ll provide an overview of what Ahrefs is and how it can be leveraged for key digital marketing activities.
What is Ahrefs :-Is one of the most powerful SEO tools available today. It provides a robust suite of capabilities for SEO discovery, research, tracking, and analysis.
I’ve been using Ahrefs for years in my digital marketing projects. It has helped drive significant improvements in organic rankings and traffic for both small businesses and large enterprises.
Let’s look at some of the key features of Ahrefs and how they help with marketing:
1. Site Explorer for Competitor Research
Ahrefs’ Site Explorer allows you to analyze any website’s backlink profile and top pages.
You can discover:
- Total number of backlinks pointing to a domain
- Top linking domains and pages
- Anchor text used for links
- Traffic estimates
These insights help you thoroughly research competitor link building strategies. You can identify link acquisition opportunities by analyzing competitors’ top linked pages and referring domains.
For example, we used Site Explorer to research backlinks of a client’s main competitor. We were able to reach out to websites linking to the competitor with content promotion opportunities. This resulted in acquiring domain-relevant links from authoritative sites.
2. Keyword Research for SEO
Ahrefs’ massive keyword database and organic search data make it invaluable for SEO keyword research.
You can leverage keyword data like:
- Search volume
- Competition (URL Rating)
- Click Through Rate
- Related keywords
This allows you to identify low competition long tail keywords and related queries to target.
We use Ahrefs for expansive keyword discovery across topics to create targeted content that drives organic traffic. The ability to filter keywords by difficulty and volume helps uncover keyword opportunities.
3. Rank Tracking & Site Audit
Ahrefs provides robust rank tracking capabilities. You can:
- Check rankings for target keywords across Google and 200+ search engines
- Track ranking history and fluctuations
- Set up email/Slack rank alerts
The rank tracker is also very useful for auditing issues on a website. You can diagnose drops in rankings by comparing current vs historical positions.
For a client site, we used rank tracking to identify pages losing rankings for target terms. By comparing web archives, we found the site redesign had caused technical issues leading to the drops. Pinpointing this allowed prompt remediation.
4. Backlink Analysis and Monitoring
Ahrefs gives powerful backlink analysis and monitoring:
- See all ingoing links to your site with associated metrics
- Assess domain and page authority of backlinks
- Check anchor text of backlinks
- Identify toxic backlinks to disavow
- Monitor new links pointing to your site
This level of backlink intelligence allows you to proactively improve your site’s link profile. You can set up alerts to monitor competitors link building activities as well.
The data helped us identify poor quality links from spammy sites to disavow. We also reached out to high authority sites linking to competitors but not our client to build links.
5. Content Gap Analysis
Ahrefs Content Gap tool shows you topics and keywords your competitors rank for but your site doesn’t.
This highlights content opportunities to target based on gaps vs competitors.
For a client in the home security niche, we used Content Gap to find they weren’t ranking for “outdoor security camera” related terms. We created content targeting these missed keywords which led to over 5000 new organic visitors a month!
6. Position Tracking for Paid Ads
Along with organic rankings, Ahrefs also tracks paid ad positions for keywords across Google and Bing. This provides valuable data to optimize paid search campaigns.
You can check metrics like:
- Paid ad positions
- Search impressions
- Click Through Rates on ads
- Change in ad position
For an ecommerce client, we used Ahrefs to identify high CTR keywords where competitor ads were beating ours. We optimized bids on these terms to gain better ad visibility.
Why Ahrefs is Indispensable for Digital Marketing
In summary, Ahrefs provides unmatched capabilities to supercharge key digital marketing activities:
- Discover link building and content promotion opportunities
- Uncover long tail SEO keywords driving organic growth
- Diagnose ranking drops and site issues
- Monitor backlinks and new competitor links
- Identify gaps in website content coverage
- Track paid ad performance for PPC optimization
For both in-house marketing teams and digital marketing agencies, Ahrefs is an indispensable tool. It complements other software like Google Analytics for holistic SEO and digital marketing analytics.
The depth of data, ease of use, and reliability make Ahrefs well worth the investment. Our team relies on it for almost every digital marketing campaign we run.
I highly recommend adding Ahrefs to your SEO and marketing stack if you haven’t already. They offer a 7 day $7 trial you can use to experience the capabilities firsthand.
Let me know if you have any other questions in the comments! I’m happy to provide tips on leveraging Ahrefs for your digital marketing.
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.

Digital Marketing
How to Start a Career in SEO

John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
Digital Marketing
Reasons :Why Every Business Needs A Website?

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Reasons Why Every Business Needs A Website
Introduction:-
In today’s digital world, a website is no longer a luxury – it’s a necessity. With most customers searching online for products and services, a website is crucial for reaching new customers and growing your business. But what makes a website so important? Let’s explore the top 10 reasons why every business needs a website. A website serves as a digital storefront, open 24/7, allowing customers to access your business from anywhere. It also provides a professional online presence, helping to establish credibility and trust with potential customers. By having a website, you can stay competitive in today’s fast-paced digital landscape.
Reach a Wider Audience
A website allows potential customers to find and learn about your business 24/7, even when your physical location is closed. This increased visibility can lead to more sales and revenue. With a website, you can reach customers who may not have been able to find you otherwise.. Showcase products and services: A website provides a platform to showcase your products and services, making it easy for customers to learn about what you offer.
Provide Easy Access to Information:
A website makes it easy for customers to find information about your business, products, and services. Build Trust and Credibility A professional website establishes your business as credible and trustworthy. It shows that you’re invested in your brand and committed to providing value to your customers. A well-designed website can help build trust with your customers and establish your business as an authority in your industry. Establish a professional online presence A website helps establish your business as professional and credible. Showcase expertise and knowledge A website provides a platform to showcase your expertise and knowledge, helping to build trust with customers.
Amplify Your Marketing Efforts
A website is a powerful marketing tool that can help you reach a wider audience. You can use it to promote your products or services, share news and updates, and engage with your customers. With a website, you can amplify your marketing efforts and reach more customers than ever before. Enhance social media presence A website can enhance your social media presence by providing a central hub for your social media efforts.
Provide targeted advertising A website allows you to provide targeted advertising, increasing the effectiveness of your marketing efforts.
Stay Ahead of the Competition
In today’s competitive market, having a website can be a major differentiator. It sets you apart from businesses that don’t have an online presence and makes it easier for customers to choose you. With a website, you can stay ahead of the competition and establish your business as a leader in your industry.
– Provide competitive pricing: A website allows you to provide competitive pricing and special offers.
– A website allows you to offer exclusive promotions and discounts.
Save Time and Money
Having a website is a cost-effective way to reach a large audience. It’s much cheaper than traditional forms of advertising, such as print or TV ads, and can be updated easily and frequently. With a website, you can save time and money while still reaching a wide audience.
Reduce printing and distribution costs: A website reduces the need for printing and distributing marketing materials.
Save on advertising expenses: A website can save on advertising expenses by providing a targeted and effective marketing platform.
Automate customer inquiries: A website can automate customer inquiries, freeing up staff to focus on other tasks.
Improve Customer Engagement
A website allows you to engage with your customers in new and innovative ways. You can use it to share content, respond to feedback, and build a community around your brand. With a website, you can improve customer engagement and build strong relationships with your customers. Use data and analytics to personalise the user experience, tailoring content and offers to individual customers’ needs and preferences.
Increase Sales and Revenue
A website can help you increase sales and revenue by making it easy for customers to find and purchase your products or services online. With a website, you can reach customers who may not have been able to find you otherwise and drive sales and revenue. A website can help increase sales by making it easy for customers to buy from you. It can do this by having a shopping cart, showing products in a good light, and making it easy to checkout. It can also help by showing customer reviews, offering special deals, and making sure the website shows up in search engines. All of these things can help bring in more sales and money.
Enhance Brand Awareness
A website helps to establish your brand identity and reinforce your brand values. It’s an opportunity to showcase your brand’s personality and values. With a website, you can enhance brand awareness and establish your business as a leader in your industry. Enhance social media presence A website can enhance your social media presence by providing a central hub for your social media efforts. Provide targeted advertising A website allows you to provide targeted advertising, increasing the effectiveness of your marketing efforts.
Provide Value to Customers
A website can be used to provide value to your customers through content ,resources, and support. This helps to build trust and loyalty with your customers. With a website, you can provide value to your customers and establish your business as a trusted authority in your industry.
You can also share expert insights, create a community, and offer exclusive deals to further enhance customer experience. This leads to increased customer satisfaction and retention. Ultimately, it drives business growth and success.
Measure and Analyse Performance
A website allows you to measure and analyse your performance using tools like Google Analytics. This helps you to understand your customers better and make data-driven decisions. With a website, you can measure and analyse your performance and make improvements to drive sales and revenue. This helps businesses see how many visitors they have, where they come from, and what they do on the site.
In conclusion, having a website is essential for businesses of all sizes. It provides a digital presence, builds trust and credibility, amplifies marketing efforts, stays ahead of the competition, saves time and money, improves customer engagement, increases sales and revenue, enhances brand awareness, provides value to customers, and measures and analyses in performance. If you don’t have a website yet, it’s time to get one!
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
Digital Marketing Tools
Free web directory submission site India

Table of Contents
In the ever-changing world of digital marketing, making your website stand out is critical. Submissions to web directories are an efficient approach for increasing your internet presence. Among the many possibilities accessible, Ligerz.com stands out as a top choice for increasing your website’s visibility. In this article, we’ll look at why Ligerz.com should be your go-to platform for free web directory submission sites and how it may help your internet marketing efforts.
What is Web Directory Submission?
Web directory submission involves listing your website in various online directories, which can significantly enhance your site’s visibility and authority. These directories categorize websites based on industry, content, and other factors, making it easier for users to find relevant information. Moreover, search engines value these directories, and a well-placed listing can contribute positively to your site’s SEO.
Why Choose Ligerz for Directory Submission?
1. Comprehensive Listings: Ligerz.com offers an extensive range of categories and subcategories, ensuring your website is listed in the most relevant sections. This targeted approach helps attract a more qualified audience who are genuinely interested in your offerings.
2. User-Friendly Interface: Navigating Ligerz.com is a breeze, thanks to its intuitive design. The streamlined submission process allows you to list your website quickly and efficiently, saving you valuable time.
3. SEO Benefits: Ligerz.com provides high-quality backlinks through directory listings, which can boost your website’s search engine ranking. These backlinks are crucial for improving domain authority and driving organic traffic.
4. Increased Visibility: Being listed on Ligerz.com enhances your website’s visibility to a broader audience. The platform’s high domain authority means that your website benefits from increased exposure, leading to higher chances of attracting potential customers.
5. Free and Paid Options: Ligerz.com offers both free and premium listing options, catering to different budgets and needs. The premium listings come with additional features like enhanced visibility and priority placement, providing even more benefits.
6. Regular Updates and Maintenance: Ligerz.com ensures that its directory is up-to-date with the latest industry trends and standards. This commitment to quality means your listing remains relevant and effective over time.
How to Submit Your Website on Ligerz
Create an Account: Sign up for a free account on Ligerz.com. This account will allow you to manage your listings and track their performance. Choose the Right Category: Select the most relevant category for your website. This step is crucial for reaching the right audience and enhancing your visibility. Submit Your Website Information: Provide accurate and detailed information about your website, including the URL, description, and contact details.
Review and Confirm: Review your submission to ensure all details are correct. Once satisfied, submit your listing for review. Monitor Your Listing: Keep track of your listing’s performance and make adjustments as needed. Ligerz.com provides tools to help you analyze the effectiveness of your directory submission. Free website submission site in 2024 Incorporating a web directory submission site into your digital marketing approach is a wise decision for enhancing online exposure and SEO.
Ligerz.com provides a strong platform for attaining these objectives because of its vast directory listings, user-friendly layout, and SEO benefits. Whether you pick a free or premium listing, Ligerz.com has the tools and services you need to successfully improve your internet presence. Begin using the power of online directory submission with Ligerz.com immediately, and watch your website’s visibility skyrocket! free website listing sites in India SEO telugu
In the ever-changing world of digital marketing, making your website stand out is critical. Submissions to web directories are an efficient approach for increasing your internet presence. Among the many possibilities accessible, Ligerz.com stands out as a top choice for increasing your website’s visibility. In this article, we’ll look at why Ligerz.com should be your go-to platform for free web directory submission sites and how it may help your internet marketing efforts.
What is Web Directory Submission?
Web directory submission involves listing your website in various online directories, which can significantly enhance your site’s visibility and authority. These directories categorize websites based on industry, content, and other factors, making it easier for users to find relevant information. Moreover, search engines value these directories, and a well-placed listing can contribute positively to your site’s SEO.
Why Choose Ligerz for Directory Submission?
1. Comprehensive Listings: Ligerz.com offers an extensive range of categories and subcategories, ensuring your website is listed in the most relevant sections. This targeted approach helps attract a more qualified audience who are genuinely interested in your offerings.
2. User-Friendly Interface: Navigating Ligerz.com is a breeze, thanks to its intuitive design. The streamlined submission process allows you to list your website quickly and efficiently, saving you valuable time.
3. SEO Benefits: Ligerz.com provides high-quality backlinks through directory listings, which can boost your website’s search engine ranking. These backlinks are crucial for improving domain authority and driving organic traffic.
4. Increased Visibility: Being listed on Ligerz.com enhances your website’s visibility to a broader audience. The platform’s high domain authority means that your website benefits from increased exposure, leading to higher chances of attracting potential customers.
5. Free and Paid Options: Ligerz.com offers both free and premium listing options, catering to different budgets and needs. The premium listings come with additional features like enhanced visibility and priority placement, providing even more benefits.
6. Regular Updates and Maintenance: Ligerz.com ensures that its directory is up-to-date with the latest industry trends and standards. This commitment to quality means your listing remains relevant and effective over time.
How to Submit Your Website on Ligerz
-
- Create an Account: Sign up for a free account on Ligerz.com. This account will allow you to manage your listings and track their performance.
-
- Choose the Right Category: Select the most relevant category for your website. This step is crucial for reaching the right audience and enhancing your visibility.
-
- Submit Your Website Information: Provide accurate and detailed information about your website, including the URL, description, and contact details.
-
- Review and Confirm: Review your submission to ensure all details are correct. Once satisfied, submit your listing for review.
-
- Monitor Your Listing: Keep track of your listing’s performance and make adjustments as needed. Ligerz.com provides tools to help you analyze the effectiveness of your directory submission.
Free website submission site in 2024
Incorporating a web directory submission site into your digital marketing approach is a wise decision for enhancing online exposure and SEO. Ligerz.com provides a strong platform for attaining these objectives because of its vast directory listings, user-friendly layout, and SEO benefits. Whether you pick a free or premium listing, Ligerz.com has the tools and services you need to successfully improve your internet presence. Begin using the power of online directory submission with Ligerz.com immediately, and watch your website’s visibility skyrocket!
John is a Digital Marketing Trainer and Blogger and YouTube creator with 5+ years work experience in digital marketing field. He is the founder of Digital Badi.
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