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What is InVideo? How it is Useful in Digital Marketing?

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InVideo

What is InVideo? How it is Useful in Digital Marketing?

Is an AI-powered video making platform that makes it easy to turn simple text and media into professional-quality videos.

As video content is exploding across digital marketing, InVideo is becoming a must-have tool to effortlessly create branded videos.

What is InVideo:simplifies video creation with ready-made templates that you can quickly customize even if you’ve never done it before. Sign up – it’s free! No credit card required.

Let’s look at some of the cool capabilities of InVideo and video use cases in marketing:

Key Features of InVideo

1. Customizable Video Templates

InVideo provides professionally designed templates across categories like promo videos, testimonial videos, tutorials, social media videos and more.

You simply pick a template, add your text, logo, images/footage and the platform generates an eye-catching video.

2. AI-based Text to Video

This is my favorite feature! InVideo can convert any text content like blog posts, articles, scripts into videos with smooth visual animations and transitions.

You just paste the text, select visual styles, add media and the text is turned into an engaging video.

3. Voice-over and Music Library

You can add a human voice-over or select from text-to-speech voices and languages. There is also an integrated library of background music and sounds to add the right audio.

4. Collaboration Features

InVideo allows inviting team members to simultaneously collaborate on video projects through shared folders and version history.

5. Video Branding

Your brand logo, colors, font styles can be added to video elements to ensure brand consistency. This is vital for branded video content.

6. Easy Sharing & Analytics

Videos can be readily published to YouTube, social channels or downloaded in formats like MP4. You can also track views and engagement analytics.

Video Marketing Use Cases

Now let’s look at some of the ways InVideo can be utilized for marketing:

1. Promotional & Explainer Videos

InVideo makes it easy to create promotional and explainer videos showcasing your brand, products or services.

We use it to quickly produce promo videos for social media and paid ads for clients. The templates ensure professional branding and messaging.

2. Video Testimonials

User-generated testimonials as videos are highly effective for social proof.

InVideo’s testimonial video template lets you easily convert customer quotes into engaging video testimonials. We add these to landing pages and ads to build trust.

3. Tutorial & Demo Videos

For software companies, tutorial videos are invaluable for onboarding users. InVideo’s customizable templates are perfect for making step-by-step tutorial videos.

For other products, demo videos can showcase product features and usage. These improve customer experience and conversion rates.

4. Product Videos

Short product videos highlighting features and visuals help increase product appeal. Ecommerce companies can use InVideo to rapidly create product videos at scale to populate their catalog.

We edit these videos further using the branding features to ensure consistency.

5. Video Social Media Ads

InVideo is phenomenal for creating videos for social media ads and campaigns. You can quickly tailor videos for platforms like Facebook, Instagram, YouTube within the platform.

We create tons of square, vertical and landscape videos for multi-platform social campaigns.

6. Landing Page Videos

Embedded videos on landing pages make them more engaging. InVideo lets you easily produce videos aligned to the landing page’s goal – whether it’s conversions, lead gen or subscriptions.

7. Email Marketing Videos

Videos in emails boost open and click through rates as per Litmus research. With InVideo, you can create customized videos to insert in emailers – be it promotions, newsletters or re-engagement flows.

8. Video Content Production

InVideo can be used to speed up regular video content creation – be it for YouTube, website, social media or ads. We create videos for client blogs and articles in a fraction of time and effort.

For quick turn videos, it allows producing a lot of content without production bottlenecks.

Why InVideo is a Must-Have Marketing Tool

In summary, here are the key benefits that make InVideo a must-have:

  • Pre-made templates for all video needs
  • Quickly turn text into video with AI
  • No special skills required – very easy to use
  • Ability to incorporate branding
  • Share videos widely or download for ads
  • Analyze video engagement
  • Collaborate with others on videos
  • Customizable music, visuals, and voice-over

InVideo has become an integral part of our digital marketing stack. I highly recommend marketers explore InVideo to elevate their video marketing.

It provides a free trial so you can test it out firsthand. Let me know if you have any other questions on using InVideo for your brand!

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Digital Marketing Tools

What is Collect chat? How it is Useful in Digital Marketing?

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Collect.chat

Hey folks, this is John again from Digital Badi! In this post, I’ll provide an overview of an interesting messaging platform called Collect.chat and how it can amplify your digital marketing efforts through best lead generation methods. You may wonder what is collect chat? It is a tool interacts with your website visitors and collects contact information of the visitors through chatting.

Collect.chat aims to help businesses boost sales and leads through engaging website chat conversations.

We’ve started exploring Collect.chat for some of our ecommerce clients to provide personalized browsing assistance. Let’s look at some of its capabilities:

Chat Widget Integration: What is Collect Chat

Collect.chat provides a customizable chat widget that can be seamlessly integrated across your website pages.

Useful customization options include:

  • Widget position – left, right, top, bottom etc
  • Color scheme matching brand guidelines
  • Custom images and avatar
  • Default greeting text
  • Chat initiation – pop up or not

This allows setting up an on-brand chat experience easily without needing development help.

Live Chat

Once visitors initiate chat, Collect.chat facilitates real-time conversations:

  • Chat agents can send canned quick responses
  • Switch to typing customized responses
  • Transfer chats to other team members
  • Share images, files and links in chat

Real-time assistance improves customer experience and conversions significantly.

For an ecommerce store, we provided proactive browsing assistance during checkout which increased average order values by 19%!

Chatbot Conversations

Collect.chat has an AI chatbot to automate common conversations:

  • Answer FAQs automatically
  • Share product catalogs, brochures etc
  • Provide contact and support details
  • Link to relevant pages or kick off workflows
  • Escalate to human agents when needed

This allows responding to common queries 24/7 without agent availability.

Lead Capture Forms

Lead capture forms can be added to chat conversations:

  • Initiate form automatically based on chat content
  • Pop up forms when chat is closed
  • Custom form fields like name, email, phone no.
  • Save submissions as leads and customer profiles

Capturing lead data during chat is invaluable for sales follow up.

CRM Integrations

Collect.chat integrates tightly with popular CRMs like:

  • HubSpot
  • Salesforce
  • Zoho
  • Freshworks

Chat data can update CRM profiles in real-time. Past chats are also logged within the CRM for reference.

This provides broader context during sales conversations.

Team Collaboration

Useful team features include:

  • Agent status setting like online, offline, away
  • Transferring chats to appropriate teammates
  • Chat monitoring for assisting agents
  • Shared inbox to handle common queries

This allows efficient collaboration between agents for seamless customer service.

Chat Analytics

In-depth analytics are provided on elements like:

  • Number of chats and missed chats
  • Chat initiations by page
  • Most common questions asked
  • Chat resolution times
  • Customer satisfaction scoring

These insights help manage resources and optimize chat experience.

Why Collect.chat is Critical for Digital Marketing

In summary, Collect.chat enables:

  • Installation of customized chat widgets
  • Real-time and AI-powered conversations
  • Lead capture forms for conversions
  • CRM integration for customer context
  • Team collaboration capabilities
  • Robust analytics to refine approach

For any business prioritizing customer experience and conversions, Collect.chat is a must-have messaging platform.

I recommend exploring it through their free trial. Collect.chat can significantly amplify your digital marketing success. Let me know if you have any other questions!

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Digital Marketing Tools

What is SEMrush? How it is Useful in Digital Marketing?

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SEMrush

Hey folks, John here again from Digital Badi! In this post, I’ll provide an overview of the powerful marketing toolkit SEMrush and how it can amplify your digital marketing efforts.

What is SEMrush?

SEMrush provides robust SEO, PPC, content marketing, and competitive analysis capabilities under one roof. It aims to be an all-in-one digital marketing toolbox.

We leverage SEMrush extensively for activities ranging from keyword research to brand monitoring and PR outreach. Let’s explore some key features:

SEO Keyword Research

SEMrush offers access to its huge keyword database and search metrics for better SEO targeting:

  • Monthly search volume and trends
  • Keyword Difficulty scores
  • Competing domains
  • Related keywords and questions
  • Search ad bid estimates and competition

These insights help identify the best SEO keywords to focus on content creation and optimization efforts.

For example, using SEMrush we uncovered “dental implants problems” as a valuable low competition term for a client clinic. Optimizing for it drove a 36% increase in organic leads within 2 months!

Backlink Analysis

SEMrush allows analyzing the backlinks of any website with metrics like:

  • Total backlinks
  • Referring domains
  • Toxic backlinks
  • Linking domains by industry/location
  • Anchor text usage

These insights help assess competitors’ link building strategies and identify link acquisition opportunities.

Rank Tracking

You can track website rankings for target keywords across Google and 150+ other search engines through:

  • Current ranking positions
  • Historical rankings graphs
  • Ranking alerts
  • Location and device tracking
  • Click-through rates

Continuous rank tracking helps diagnose SEO issues quickly and improve rankings.

Content Audit and Gaps

SEMrush audits your existing content and reveals gaps in topics relative to competitors and industry.

This highlights content development opportunities around questions and keywords your site should be targeting but isn’t currently.

For one client, the content gap analysis showed competitor sites ranking for “wordpress loading speed optimization” tips while their site had zero relevant content. Creating an optimized tips guide targeting that keyword drove 2500+ new organic visitors a month!

Site Audit

A comprehensive technical SEO audit can be done to diagnose issues like:

  • Duplicate content
  • Crawl errors
  • Broken backlinks
  • Security weaknesses
  • Page speed optimizations

Fixing these site health issues is invaluable for maintaining and improving rankings.

PPC Keyword Research

Robust data is provided for paid search campaigns like:

  • Search ad bid estimates
  • Competition for keywords
  • Click-through rates
  • Top ad copy and landing pages

This helps build an optimal PPC keyword list and devise targeting strategies.

Competitor Research

You can thoroughly research competitor digital marketing strategies through:

  • Rankings and traffic sources study
  • Backlink analysis
  • Ad copy research
  • Content promotion tracking
  • New strategies monitoring

These provide a blueprint for leapfrogging competitor efforts in areas like content, backlinks, PPC, and social media marketing.

Metrics-Driven Content Planning

SEMrush gives data-backed recommendations for content development through:

  • Untapped high potential topics
  • Content gap analysis
  • Keyword research and traffic estimates
  • Competitor benchmarking

This takes guesswork out of content planning and helps drive growth.

Why SEMrush is Indispensable for Digital Marketing

In summary, SEMrush provides expansive SEO, PPC and content marketing capabilities:

  • Discover high value keywords for organic and paid campaigns
  • Analyze competitors’ strategies and backlink profiles
  • Track website rankings and fix technical issues
  • Uncover content gaps to target
  • Research ad copy and landing pages
  • Thoroughly audit website for SEO and security
  • Plan content backed by data and metrics

Whether you handle marketing in-house or at an agency, SEMrush should definitely be in your martech stack. It integrates seamlessly with Google Analytics, Search Console, ads platforms, and more.

I recommend exploring SEMrush through their free trial to experience the power firsthand. Let me know if you have any other questions on leveraging it for your digital marketing success!

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Digital Marketing Tools

What is UberSuggest? How it is Useful in Digital Marketing?

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UberSuggest

Hey folks, John here again from Digital Badi! In this post, I’ll provide an overview of a nifty free keyword research tool called UberSuggest and how it can amplify your SEO efforts.

What is Ubersuggest

UberSuggest allows generating endless keyword ideas and analyzing search data for better SEO targeting – all for free!

We routinely use UberSuggest as part of our keyword research workflow for clients. Let’s explore some of its capabilities:

Extensive Keyword Data

UberSuggest draws from Google’s keyword data to provide useful SEO metrics including:

  • Monthly searches
  • Keyword difficulty
  • Paid vs organic traffic
  • Top pages ranking for the keyword
  • Related keywords and questions

This data helps gauge competition and search volumes to identify the best SEO keywords to target.

Keyword Idea Generator

UberSuggest makes keyword research effortless through its idea generator.

Just enter a seed keyword like “mesothelioma lawyers” and it’ll automatically suggest endless long tail variations like:

  • mesothelioma lawyers california
  • navy mesothelioma lawyers
  • lawyers for mesothelioma lawsuit
  • florida mesothelioma lawyers

The long tail keywords have lower competition so are easier to rank for. This allows expanding your keyword list 10x to target untapped traffic.

Google Autocomplete Integration

UberSuggest leverages Google autocomplete data to show you what people are searching for in real-time.

This helps create content around informational keywords and questions people are actively looking answers for.

We look at autocomplete suggestions to find tons of conversational keywords and pillars to base our content strategy on.

Semantic Keyword Matching

UberSuggest automatically groups keywords into semantic buckets using AI.

For example, for “mesothelioma” it groups keywords by:

  • Symptoms
  • Treatment options
  • Life expectancy
  • Lawsuits
  • Doctors
  • Survival rate

This provides a framework to create comprehensive, in-depth content around a topic targeting all facets.

Clickstream Keyword Data

UberSuggest shows clickstream search data revealing the downstream keywords people search for after initial queries.

For example, people who search for “mesothelioma” later search for:

  • mesothelioma stages
  • pleural mesothelioma life expectancy
  • peritoneal mesothelioma

Basing content around these downstream searches drives maximum organic traffic.

Question Keyword Identification

The tool highlights the top questions asked around any topic like:

  • what is diffuse malignant mesothelioma?
  • where does mesothelioma develop first?
  • how fast does mesothelioma progress?

Focusing content on answering these questions drives organic visibility and improves user experience.

Competitor Keyword Analysis

You can input a competitor URL and UberSuggest reveals the top keywords driving organic traffic to their site.

Analyzing competitors’ successful keywords gives you proven targets to go after.

Why UberSuggest is Indispensable for SEO

In summary, UberSuggest provides expansive capabilities to:

  • Access Google’s keyword data
  • Generate endless long tail variations
  • Leverage real searcher intent through autocomplete
  • Uncover semantically related keywords
  • Identify downstream search queries
  • Highlight top questions to answer
  • Analyze competitors’ top SEO keywords

The tool is completely free and easy to use. For both agencies and in-house SEO, UberSuggest should be a key part of your keyword research workflow.

I highly recommend every SEO practitioner try UberSuggest to kickstart keyword ideas and stay on top of latest search trends. Your SEO strategy will benefit tremendously from the capabilities it provides.

Let me know if you have any other questions!

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