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What is Zoho Bigin? How it is Useful in Digital Marketing?
Hey folks, John here again from Digital Badi! In this post, I’ll provide an overview of an interesting marketing automation platform by Zoho called Bigin and how it can amplify your digital marketing efforts.
What is Zoho Bigin:- Is a simple pipeline-centric CRM tool suitable for small businesses. With user-friendliness as its focal point, Bigin offers a suite of CRM features to streamline sales processes, close more deals, and accelerate growth. Moreover, you can easily upgrade to Zoho CRM once your business expands and outgrows Bigin.
Zoho aims to make marketing automation accessible for small businesses. It provides a suite of capabilities to streamline lead generation effort.
Zoho Office Suite is an Indian web-based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, web conferencing, customer relationship management (CRM), project management, invoicing and other applications. It is developed by Zoho Corporation.
We’ve started exploring Bigin for some of our SMB clients to scale their digital marketing. Let’s look at some key features and use cases:
Multi-Channel Campaigns
Bigin allows you to execute campaigns across channels like:
- SMS
- Social media
- Web push notifications
- Direct mail
You can track engagement across channels and attribute conversions to the right media.
This omnichannel approach helps engage users across touchpoints tailored to campaign goals.
For an SMB client, we ran a campaign across email, FB ads and SMS which generated 47% more leads than single channel efforts in the past.
Email Marketing
Robust email marketing capabilities provided in Bigin include:
- Customizable email templates
- Drag and drop builder
- Automated workflows and drips
- Email list segmentation
- A/B testing
- Email delivery and analytics
This allows creating targeted and personalized email campaigns driving engagement and conversions.
Landing Page Builder
The landing page builder makes it easy to create optimized pages for campaigns. Features include:
- Customizable templates
- Drag and drop modules
- Mobile responsiveness
- Lead capture forms
- SEO optimizations
- Page analytics
For product launch campaigns, we could quickly build tailored landing pages that aligned with the promotional emails and ads.
Campaign Calendar
An integrated calendar provides an overview of your campaigns and assets like:
- Start and end dates
- Channels involved per campaign
- Emails, landing pages, forms
- Assets due dates
This unified view allows planning and managing campaigns efficiently.
Workflow Automation
Workflows can be set up to automate campaign execution across channels. You can create workflows like:
- Welcome series for new subscribers
- Product launch sequences
- Cart abandonment flows
- Event promotion drips
Workflows boost engagement without ongoing manual effort.
CRM Integrations
Bigin integrates with Zoho and third-party CRMs like Salesforce. Key capabilities enabled:
- Building lists from CRM contacts
- Updating CRM records based on campaign interactions
- Creating custom fields and objects in CRM
- Accessing CRM data for personalization
This links marketing campaigns with downstream sales and support processes.
Analytics and Reporting
Robust analytics are provided for elements like:
- Email open, clickthrough and unsubscribe rates
- Landing page visitors and conversions
- Campaign cost per conversion
- Multi-channel contribution to revenue
Data-driven optimization and reporting becomes feasible for high impact campaigns.
Why Bigin is an Indispensable Marketing Tool
In summary, Zoho Bigin provides an expansive feature set to scale and streamline digital marketing:
- Omnichannel campaign execution
- Powerful email marketing capabilities
- Easy landing page creation
- Pre-built automation workflows
- Deep CRM integrations
- Full analytics and accountability
For small businesses and startups, Bigin provides an affordable way to level up marketing.
I recommend exploring it through Zoho’s free trial. Could be a real game changer for your digital marketing efforts!
Let me know if you have any other questions. I’m happy to provide tips on leveraging marketing automation to boost digital growth.
What are the benefits of Zoho marketing?
ho CRM helps your marketing teams efficiently run campaigns and pass on quality leads to Sales. Zoho CRM comes with a wide range of built-in marketing automation features like lead scoring, segmentation, and Google Ads integration to help you streamline and automate your marketing efforts.
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